data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Redshift

Connect Redshift with standard ODBC credentials and configure permissions.

Step 2: Connect Google Analytics as a destination

You can connect to Google Analytics with the standard Google OAuth flow and match data to your Google Analytics Custom Data Imports

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Redshift. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Redshift data source using standard API or ODBC credentials.

Step 2: Connect Google Analytics

You can use an OAuth log-in flow to connect Census to Google Analytics directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Redshift data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Redshift

Connecting to Redshift

Redshift, also known as Amazon Redshift, is a fully managed data warehouse. Redshift powers analytical workloads for Fortune 500 companies, startups, and everything in between. Redshift is a data analytics platform, where you can build your complete customer data platform to better improve your customer's experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Redshift for more than just analytics and BI. With Redshift reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Redshift Docs

Syncing to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

With the Google Analytics integration, Census can sync your data to custom dimensions and metrics to create a clean view of your data in Google Analytics that is consistent with the rest of your customer data stack. By operationalizing your data, you can maximize the value of your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Analytics Docs

Census connects to Redshift through your data source and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Redshift and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Redshift to Salesforce

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Redshift to Hubspot

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Redshift to Facebook Ads

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Redshift to Google Ads

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Redshift to Mixpanel

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Redshift to Google Sheets

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Redshift to Airtable

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Redshift to Instagram Ads

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Redshift to Customer.io

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Redshift to Amplitude

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Redshift to PostHog

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Redshift to Segment

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Redshift to Notion

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Redshift to ActiveCampaign

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Redshift to Custom Destination

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Redshift to Microsoft Teams

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Redshift to FullStory

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Redshift to Jira

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Redshift to Salesforce Marketing Cloud

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Redshift to Kustomer

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Redshift to Klaviyo

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Redshift to Pipedrive

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Redshift to Algolia

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Redshift to Shopify

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Redshift to LinkedIn Ads

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Redshift to TikTok

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Redshift to Google Search Ads 360

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Redshift to Appcues

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Redshift to Facebook Offline Conversion

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Redshift to Stripe

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Redshift to ChartMogul

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Redshift to Mailchimp

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Redshift to Google Offline Conversion

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Redshift to Vitally

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Redshift to Apollo

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Redshift to Help Scout

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Redshift to Orbit

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Redshift to Gainsight

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Redshift to S3

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Redshift to mParticle

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Redshift to Criteo

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Redshift to Anaplan

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Redshift to Asana

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Redshift to Autopilot

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Redshift to Close.io

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Redshift to Correlated

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Redshift to Chargebee

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Redshift to Freshsales

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Redshift to Zoho CRM

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Redshift to Zuora

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Redshift to Oracle Fusion Cloud

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Redshift to Sailthru

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Redshift to Freshdesk

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Redshift to Campaign Monitor

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Redshift to Userpilot

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Redshift to ChurnZero

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Redshift to GCS (Google Cloud Storage)

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Redshift to Delighted

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Redshift to SendGrid

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Redshift to Snapchat

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Redshift to Twitter Ads

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Redshift to User Interviews

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Redshift to Chargify

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Redshift to Microsoft (fka Bing) Ads

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Redshift to Ortto

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Redshift to The Trade Desk

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Redshift to Poplar

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Redshift to Microsoft Ads Offline Conversion

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Redshift to Google Datastore

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Redshift to Zapier

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Redshift to Courier

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Redshift to Great Question

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Redshift to Dynamics 365

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Snowflake to Google Analytics

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Looker to Google Analytics

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BigQuery to Google Analytics

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Databricks to Google Analytics

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Redshift to Google Analytics

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dbt to Google Analytics

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Postgres to Google Analytics

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Elasticsearch to Google Analytics

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Microsoft SQL Server (MSSQL) to Google Analytics

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MySQL to Google Analytics

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Rockset to Google Analytics

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Google Sheets to Google Analytics

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Amazon Athena to Google Analytics

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S3 to Google Analytics

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Panoply to Google Analytics

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Tableau to Google Analytics

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Heroku Postgres to Google Analytics

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Azure Synapse to Google Analytics

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Microsoft Power BI to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Redshift to Google Analytics

Sync Redshift data to Google Analytics

Sync Redshift to Google Analytics

Integration in Four Steps

Step 1: Connect Redshift

Step 2: Connect Google Analytics as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Google Analytics

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Redshift

Connecting to Redshift

Syncing to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.