Sync Microsoft Power BI to Google Analytics

Sync Microsoft Power BI data to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Want to do more than just look at Google Analytics data in Microsoft Power BI? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Google Analytics to create data consistency across BI and operational tools.
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Microsoft Power BI data integration logo
Google Analytics integration
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Sync Microsoft Power BI to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Start for free
Microsoft Power BI data integration logo
Google Analytics integration
Custom Dimensions
Import Refunds
Let us show you how
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Integration in Four Steps

Step 1: Connect Microsoft Power BI

Step 2: Connect Google Analytics

You can connect to Google Analytics with the standard Google OAuth flow and match data to your Google Analytics Custom Data Imports

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Microsoft Power BI. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Microsoft Power BI data source using standard API or ODBC credentials.

Step 2: Connect Google Analytics

You can use an OAuth log-in flow to connect Census to Google Analytics directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Microsoft Power BI data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Microsoft Power BI data in Google Analytics?
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Microsoft Power BI

Connecting to Microsoft Power BI

Power BI is a cloud-based business intelligence (BI) tool for creating reports and dashboards. The platform allows dashboard designers to enable self-service analytics for business users to monitor and analyze any business process. Typical use cases for Power BI include sales reporting, marketing analysis, customer support response analysis, and executive dashboards. In many cases, data is best visualized in a dashboard but often, data is more useful in the tools that business users use every day.

Now you can use the data in Microsoft Power BI for more than just analytics and BI. With Microsoft Power BI reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft Power BI Docs

Syncing to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

With the Google Analytics integration, Census can sync your data to custom dimensions and metrics to create a clean view of your data in Google Analytics that is consistent with the rest of your customer data stack. By operationalizing your data, you can maximize the value of your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Analytics Docs

Census connects to Microsoft Power BI through your data source and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Microsoft Power BI and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.