Sync SQL Server to Hubspot

Sync all of your internal customer data straight to HubSpot, so you can create hyper-targeted lists and send personalized messages

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Microsoft SQL Server
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HubSpot
HubSpot
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HubSpot
Microsoft SQL Server

Integration in Four Steps

Step 1: Connect Microsoft SQL Server

Connect SQL Server with standard API and ODBC credentials.

Step 2: Connect HubSpot as a destination

Step 3: Define the core data that matters for your business

Write a SQL statement. Select the records you want to sync from SQL Server. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Microsoft SQL Server in HubSpot?

CRM API Companies

In HubSpot, the companies object is a standard CRM object. You can use individual company records to store information about businesses and organizations within company properties. The companies endpoints allow you to manage this data and sync it between HubSpot and other systems.

API Docs Description

CRM API Contact

In HubSpot, contacts store information about individuals. From marketing automation to smart content, the lead-specific data found in contact records helps users leverage much of HubSpot's functionality. The contacts endpoints allow you to manage this data and sync it between HubSpot and other systems.

API Docs Description

CRM API Deals

In HubSpot, a deal represents an ongoing transaction that a sales team is pursuing with a contact or company. It’s tracked through pipeline stages until won or lost. The deals endpoints allow you to manage this data and sync it between HubSpot and other systems.

API Docs Description

CRM API Line items

In HubSpot, line items can be thought of as a subset of products. When a product is attached to a deal, it becomes a line item.

API Docs Description

CRM API Products

In HubSpot, products represent the goods or services you sell. Building a product library allows you to quickly add products to deals, generate quotes, and report on product performance. The products endpoints allow you to manage this data and sync it between HubSpot and other systems.

API Docs Description

CRM Custom Objects

You can also create your own custom objects to represent and organize your CRM data based on your business needs. Use the custom objects API to define custom objects, properties, and associations to other CRM objects.

API Docs Description

Events API Web Analytics

Use the web analytics API to fetch events associated with CRM records of any type. This includes standard events, such as website page views and email opens, as well as custom behavioral events.

API Docs Description
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Helping business & data teams collaborate at

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Microsoft SQL Server

Microsoft SQL Server is a relational database management system (RDBMS) that supports a wide variety of transaction processing, business intelligence (BI) and data analytics applications.

Now you can use the data in Microsoft SQL Server for more than just analytics and BI. With Amazon Microsoft SQL Server you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server docs

Syncing to HubSpot

Learn how to use Census with 👉 our HubSpot docs

Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
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Snowflake's Partner of the Year 2024
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Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
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Marketing Measurement Lead
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"Census has saved my day numerous times and they always go the extra mile"
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Data Operations
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"A catalyst for strategic customer engagement and data-driven decision-making"
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From your data warehouse to all your teams, customers, and apps.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.