Sync Postgres to Hubspot

Sync Postgres data to Hubspot

Sync all of your internal customer data straight to Hubspot, so you can create hyper-targeted lists and send personalized messages
Want to do more than just look at Hubspot data in Postgres? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Hubspot to create data consistency across BI and operational tools.
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Postgres icon
Hubspot icon
Hyper-Targeted Ad Audiences
Personalized Email Campaigns
360° Customer Profile
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Sync Postgres to Hubspot

Sync all of your internal customer data straight to Hubspot, so you can create hyper-targeted lists and send personalized messages

Start for free
Postgres icon
Hubspot icon
Hyper-Targeted Ad Audiences
Personalized Email Campaigns
360° Customer Profile
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Postgres

Connect Postgres with standard API and ODBC credentials.

Step 2: Connect Hubspot

You can use an OAuth log-in flow to connect Census to Hubspot directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Postgres data source using standard API or ODBC credentials.

Step 2: Connect Hubspot

You can use an OAuth log-in flow to connect Census to Hubspot directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Postgres data in Hubspot?

CRM API Contact

In HubSpot, contacts store information about individuals. From marketing automation to smart content, the lead-specific data found in contact records helps users leverage much of HubSpot's functionality. The contacts endpoints allow you to manage this data and sync it between HubSpot and other systems.

CRM API Products

In HubSpot, products represent the goods or services you sell. Building a product library allows you to quickly add products to deals, generate quotes, and report on product performance. The products endpoints allow you to manage this data and sync it between HubSpot and other systems.

CRM API Line items

In HubSpot, line items can be thought of as a subset of products. When a product is attached to a deal, it becomes a line item.

CRM API Deals

In HubSpot, a deal represents an ongoing transaction that a sales team is pursuing with a contact or company. It’s tracked through pipeline stages until won or lost. The deals endpoints allow you to manage this data and sync it between HubSpot and other systems.

CRM Custom Objects

You can also create your own custom objects to represent and organize your CRM data based on your business needs. Use the custom objects API to define custom objects, properties, and associations to other CRM objects.

Events API Web Analytics

Use the web analytics API to fetch events associated with CRM records of any type. This includes standard events, such as website page views and email opens, as well as custom behavioral events.

CRM API Companies

In HubSpot, the companies object is a standard CRM object. You can use individual company records to store information about businesses and organizations within company properties. The companies endpoints allow you to manage this data and sync it between HubSpot and other systems.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Postgres

Connecting to Postgres

Postgres, also known as PostgresSQL, is a free and open-source relational database management platform, that emphasizes extensibility and SQL compliance. In this data analytics platform, you can build your complete customer data platform to improve the customer experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Postgres for more than just analytics and BI. With Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Postgres Docs

Syncing to Hubspot

Hubspot offers a suite of tools for inbound marketing, sales, and customer success. These tools help you manage all aspects of customer management including retargeting leads, increasing website traffic and improving overall customer experience.

Learn how to use Census with 👉 our Hubspot Docs

Census connects to Postgres through your data source and syncs data to Hubspot. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Postgres and syncs data to Hubspot. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.