Sync Heroku Postgres to TikTok Ads

Target, re-engage, and reach the audiences that matter with TikTok Ads

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Heroku Postgres
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TikTok Ads
TikTok Ads
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TikTok Ads
Heroku Postgres

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect TikTok Ads as a destination

You can use an OAuth log-in flow to connect Census to TikTok directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement to select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Heroku Postgres in TikTok Ads?

Audience

Audience is an ad targeting option. It defines and groups specific type of users so they can be targeted or excluded when setting up your ad.You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.

API Docs

Customer Filing API

Customer File API is a file-based API that can be used to build your target custom audience from uploaded data, while Segment API is a streaming API used to build target custom audience for multiple advertisers simultaneously.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Amazon Heroku Postgres you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres docs

Syncing to TikTok Ads

TikTok advertising is a service that offers pay-per-click advertising to over 1 billion active users. With Tik Tok Ads, you can promote your content to content-hungry audiences which will help drive your business' success in reaching new audiences, re-engaging, and retargeting your customers.

Learn how to use Census with 👉 our TikTok Ads docs

Census connects to Heroku Postgres and syncs data to TikTok Ads. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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