Sync Heroku Postgres to Mailchimp

Sync Heroku Postgres data to Mailchimp

Build Campaigns and Audiences from in-product activity
Want to do more than just look at Mailchimp data in Heroku Postgres? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Mailchimp to create data consistency across BI and operational tools.
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Heroku Postgres Connect icon
Mailchimp icon
360° Customer Profile
Personalized Campaigns
Dynamic Audiences
Census logo
data models for sync illustration

Sync Heroku Postgres to Mailchimp

Build Campaigns and Audiences from in-product activity

Start for free
Heroku Postgres Connect icon
Mailchimp icon
360° Customer Profile
Personalized Campaigns
Dynamic Audiences
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect Mailchimp

You can use an OAuth log-in flow to connect Census to Mailchimp directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Heroku Postgres data source using standard API or ODBC credentials.

Step 2: Connect Mailchimp

You can use an OAuth log-in flow to connect Census to Mailchimp directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Heroku Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Heroku Postgres data in Mailchimp?
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Heroku Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres Docs

Syncing to Mailchimp

Mailchimp is a marketing automation platform, used by businesses to create customized email marketing campaigns and automate workflows. With Mailchimp, you can engage with your leads as well as grow the number of your prospects and customers with personalized emails, segmentation, and lead nurturing.

Learn how to use Census with 👉 our Mailchimp Docs

Census connects to Heroku Postgres through your data source and syncs data to Mailchimp. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Heroku Postgres and syncs data to Mailchimp. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

PREV
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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations
We make it easy to switch to Census.
Your Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.