data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect Userflow as a destination

You can connect to Userflow by creating an API key in Userflow and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Heroku Postgres data source using standard API or ODBC credentials.

Step 2: Connect Userflow

You can use an OAuth log-in flow to connect Census to Userflow directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Heroku Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Heroku Postgres data in Userflow?

List

All list endpoints returns an object with the following keys: object, data, has_more, url, next_page_url

API Docs Description

User Object

Users are the people using your application. Userflow keeps track of your users, so we can determine which flows to show them, and remember which flows they've already seen.

API Docs Description

Group Object

Groups are used to group multiple users together. In your business, groups may correspond to e.g. companies, teams or departments. Like users, groups can have attributes. Events can also be associated with groups.

API Docs Description

Event Object

You can track events for users and groups for analytics purposes or to segment and personalize your flows. Events can be either associated with just a user, just a group, or both a user and a group.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Heroku Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres Docs

Syncing to Userflow

Userflow is a visual flow builder that helps product teams create customized in-app tours, checklists and surveys, without code.

With the Userflow integration, Census can sync your data from the most popular data warehouses and sources to where you need it most. Leverage all the customer data in your warehouse for use cases like sending a personalized message based on product usage events or specific lead scores, and using that data to inform your go-to-market strategy in prioritizing which new features to build and launch.

Learn how to use Census with 👉 our Userflow Docs

Census connects to Heroku Postgres through your data source and syncs data to Userflow. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Heroku Postgres and syncs data to Userflow. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Heroku Postgres to Salesforce

Sync

Heroku Postgres to Hubspot

Sync

Heroku Postgres to Facebook Ads

Sync

Heroku Postgres to Google Ads

Sync

Heroku Postgres to Mixpanel

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Heroku Postgres to Google Sheets

Sync

Heroku Postgres to Airtable

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Heroku Postgres to Instagram Ads

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Heroku Postgres to Customer.io

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Heroku Postgres to Braze

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Heroku Postgres to Zendesk

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Heroku Postgres to Netsuite

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Heroku Postgres to Intercom

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Heroku Postgres to Slack

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Heroku Postgres to Amplitude

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Heroku Postgres to PostHog

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Heroku Postgres to Segment

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Heroku Postgres to Notion

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Heroku Postgres to ActiveCampaign

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Heroku Postgres to Custom Destination

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Heroku Postgres to Webhooks

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Heroku Postgres to Google Analytics

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Heroku Postgres to Pendo

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Heroku Postgres to Marketo

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Heroku Postgres to Postgres

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Heroku Postgres to FullStory

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Heroku Postgres to Jira

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Heroku Postgres to Microsoft Teams

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Heroku Postgres to Salesforce Marketing Cloud

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Heroku Postgres to Kustomer

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Heroku Postgres to Klaviyo

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Heroku Postgres to Pipedrive

Sync

Heroku Postgres to Algolia

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Heroku Postgres to Shopify Custom Apps

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Heroku Postgres to LinkedIn Ads

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Heroku Postgres to TikTok Ads

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Heroku Postgres to Google Search Ads 360

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Heroku Postgres to Appcues

Sync

Heroku Postgres to Facebook Offline Conversion

Sync

Heroku Postgres to Stripe

Sync

Heroku Postgres to ChartMogul

Sync

Heroku Postgres to Mailchimp

Sync

Heroku Postgres to Google Offline Conversion

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Heroku Postgres to Vitally

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Heroku Postgres to Apollo

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Heroku Postgres to Help Scout

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Heroku Postgres to Orbit

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Heroku Postgres to Gainsight

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Heroku Postgres to S3

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Heroku Postgres to mParticle

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Heroku Postgres to Criteo

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Heroku Postgres to Anaplan

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Heroku Postgres to Asana

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Heroku Postgres to Autopilot

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Heroku Postgres to Close

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Heroku Postgres to Correlated

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Heroku Postgres to Totango

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Heroku Postgres to Calixa

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Heroku Postgres to Pardot

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Heroku Postgres to Heap

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Heroku Postgres to Drift

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Heroku Postgres to Front

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Heroku Postgres to Iterable

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Heroku Postgres to Outreach

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Heroku Postgres to Planhat

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Heroku Postgres to SFTP

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Heroku Postgres to Chargebee

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Heroku Postgres to Freshsales

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Heroku Postgres to Zoho CRM

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Heroku Postgres to Zuora

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Heroku Postgres to Oracle Fusion Cloud

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Heroku Postgres to Sailthru

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Heroku Postgres to Freshdesk

Sync

Heroku Postgres to Campaign Monitor

Sync

Heroku Postgres to Userpilot

Sync

Heroku Postgres to ChurnZero

Sync

Heroku Postgres to GCS (Google Cloud Storage)

Sync

Heroku Postgres to Delighted

Sync

Heroku Postgres to SendGrid

Sync

Heroku Postgres to Snapchat Ads

Sync

Heroku Postgres to Twitter Ads

Sync

Heroku Postgres to User Interviews

Sync

Heroku Postgres to Chargify

Sync

Heroku Postgres to Microsoft (Bing) Ads

Sync

Heroku Postgres to The Trade Desk

Sync

Heroku Postgres to Ortto

Sync

Heroku Postgres to Poplar

Sync

Heroku Postgres to Microsoft Ads Offline Conversions

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Heroku Postgres to Google Datastore

Sync

Heroku Postgres to Zapier

Sync

Heroku Postgres to Courier

Sync

Heroku Postgres to Great Question

Sync

Heroku Postgres to Dynamics 365

Sync

Snowflake to Userflow

Sync

Looker to Userflow

Sync

BigQuery to Userflow

Sync

Databricks to Userflow

Sync

Redshift to Userflow

Sync

dbt to Userflow

Sync

Postgres to Userflow

Sync

Elasticsearch to Userflow

Sync

Microsoft SQL Server (MSSQL) to Userflow

Sync

MySQL to Userflow

Sync

Rockset to Userflow

Sync

Google Sheets to Userflow

Sync

Amazon Athena to Userflow

Sync

S3 to Userflow

Sync

Panoply to Userflow

Sync

Tableau to Userflow

Sync

Heroku Postgres to Userflow

Sync

Azure Synapse to Userflow

Sync

Microsoft Power BI to Userflow

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Heroku Postgres to Userflow

Sync Heroku Postgres data to Userflow

Sync Heroku Postgres to Userflow

Integration in Four Steps

Step 1: Connect Heroku Postgres

Step 2: Connect Userflow as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Userflow

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

List

User Object

Group Object

Event Object

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Syncing to Userflow

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.