data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect Amplitude as a destination

You can connect to Amplitude by creating an API key in Amplitude and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Heroku Postgres data source using standard API or ODBC credentials.

Step 2: Connect Amplitude

You can use an OAuth log-in flow to connect Census to Amplitude directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Heroku Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Heroku Postgres data in Amplitude?

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

API Docs Description

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

API Docs Description

Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

API Docs Description

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

API Docs Description

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Heroku Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres Docs

Syncing to Amplitude

Amplitude is a comprehensive product analytics platform that helps you track, understand and personalize your product and customer experience to engage and delight your customers and users at multiple touchpoints.

With the Amplitude integration, Census can sync your data, from most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Amplitude Docs

Census connects to Heroku Postgres through your data source and syncs data to Amplitude. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Heroku Postgres and syncs data to Amplitude. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Heroku Postgres to Salesforce

Sync

Heroku Postgres to Hubspot

Sync

Heroku Postgres to Facebook Ads

Sync

Heroku Postgres to Google Ads

Sync

Heroku Postgres to Mixpanel

Sync

Heroku Postgres to Google Sheets

Sync

Heroku Postgres to Airtable

Sync

Heroku Postgres to Instagram Ads

Sync

Heroku Postgres to Customer.io

Sync

Heroku Postgres to Braze

Sync

Heroku Postgres to Zendesk

Sync

Heroku Postgres to Netsuite

Sync

Heroku Postgres to Intercom

Sync

Heroku Postgres to Slack

Sync

Heroku Postgres to PostHog

Sync

Heroku Postgres to Segment

Sync

Heroku Postgres to Notion

Sync

Heroku Postgres to ActiveCampaign

Sync

Heroku Postgres to Custom Destination

Sync

Heroku Postgres to Webhooks

Sync

Heroku Postgres to Google Analytics

Sync

Heroku Postgres to Pendo

Sync

Heroku Postgres to Marketo

Sync

Heroku Postgres to Postgres

Sync

Heroku Postgres to Jira

Sync

Heroku Postgres to FullStory

Sync

Heroku Postgres to Microsoft Teams

Sync

Heroku Postgres to Salesforce Marketing Cloud

Sync

Heroku Postgres to Kustomer

Sync

Heroku Postgres to Klaviyo

Sync

Heroku Postgres to Pipedrive

Sync

Heroku Postgres to Algolia

Sync

Heroku Postgres to Shopify Custom Apps

Sync

Heroku Postgres to LinkedIn Ads

Sync

Heroku Postgres to TikTok Ads

Sync

Heroku Postgres to Google Search Ads 360

Sync

Heroku Postgres to Appcues

Sync

Heroku Postgres to Facebook Offline Conversion

Sync

Heroku Postgres to Stripe

Sync

Heroku Postgres to ChartMogul

Sync

Heroku Postgres to Mailchimp

Sync

Heroku Postgres to Google Offline Conversion

Sync

Heroku Postgres to Vitally

Sync

Heroku Postgres to Apollo

Sync

Heroku Postgres to Help Scout

Sync

Heroku Postgres to Orbit

Sync

Heroku Postgres to Gainsight

Sync

Heroku Postgres to S3

Sync

Heroku Postgres to mParticle

Sync

Heroku Postgres to Criteo

Sync

Heroku Postgres to Anaplan

Sync

Heroku Postgres to Asana

Sync

Heroku Postgres to Autopilot

Sync

Heroku Postgres to Close

Sync

Heroku Postgres to Correlated

Sync

Heroku Postgres to Totango

Sync

Heroku Postgres to Calixa

Sync

Heroku Postgres to Pardot

Sync

Heroku Postgres to Heap

Sync

Heroku Postgres to Userflow

Sync

Heroku Postgres to Drift

Sync

Heroku Postgres to Front

Sync

Heroku Postgres to Iterable

Sync

Heroku Postgres to Outreach

Sync

Heroku Postgres to Planhat

Sync

Heroku Postgres to SFTP

Sync

Heroku Postgres to Chargebee

Sync

Heroku Postgres to Freshsales

Sync

Heroku Postgres to Zoho CRM

Sync

Heroku Postgres to Zuora

Sync

Heroku Postgres to Oracle Fusion Cloud

Sync

Heroku Postgres to Sailthru

Sync

Heroku Postgres to Freshdesk

Sync

Heroku Postgres to Campaign Monitor

Sync

Heroku Postgres to Userpilot

Sync

Heroku Postgres to ChurnZero

Sync

Heroku Postgres to GCS (Google Cloud Storage)

Sync

Heroku Postgres to Delighted

Sync

Heroku Postgres to SendGrid

Sync

Heroku Postgres to Snapchat Ads

Sync

Heroku Postgres to Twitter Ads

Sync

Heroku Postgres to User Interviews

Sync

Heroku Postgres to Chargify

Sync

Heroku Postgres to Microsoft (Bing) Ads

Sync

Heroku Postgres to Ortto

Sync

Heroku Postgres to The Trade Desk

Sync

Heroku Postgres to Poplar

Sync

Heroku Postgres to Microsoft Ads Offline Conversions

Sync

Heroku Postgres to Google Datastore

Sync

Heroku Postgres to Zapier

Sync

Heroku Postgres to Courier

Sync

Heroku Postgres to Great Question

Sync

Heroku Postgres to Dynamics 365

Sync

Snowflake to Amplitude

Sync

Looker to Amplitude

Sync

BigQuery to Amplitude

Sync

Databricks to Amplitude

Sync

Redshift to Amplitude

Sync

dbt to Amplitude

Sync

Postgres to Amplitude

Sync

Elasticsearch to Amplitude

Sync

SQL Server to Amplitude

Sync

MySQL to Amplitude

Sync

Rockset to Amplitude

Sync

Google Sheets to Amplitude

Sync

Amazon Athena to Amplitude

Sync

S3 to Amplitude

Sync

Panoply to Amplitude

Sync

Tableau to Amplitude

Sync

Heroku Postgres to Amplitude

Sync

Azure Synapse to Amplitude

Sync

Microsoft Power BI to Amplitude

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Heroku Postgres to Amplitude

Sync Heroku Postgres data to Amplitude

Sync Heroku Postgres to Amplitude

Integration in Four Steps

Step 1: Connect Heroku Postgres

Step 2: Connect Amplitude as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Amplitude

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Batch Event Upload API

User Profile API

Group Identify API

Device ID

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Syncing to Amplitude

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.