data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from.

Step 2: Connect Amplitude as a destination

You can connect to Amplitude by creating an API key in Amplitude and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Looker. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Looker data source using standard API or ODBC credentials.

Step 2: Connect Amplitude

You can use an OAuth log-in flow to connect Census to Amplitude directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Looker data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Looker data in Amplitude?

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

API Docs Description

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

API Docs Description

Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

API Docs Description

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

API Docs Description

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Looker

Connecting to Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Looker reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker Docs

Syncing to Amplitude

Amplitude is a comprehensive product analytics platform that helps you track, understand and personalize your product and customer experience to engage and delight your customers and users at multiple touchpoints.

With the Amplitude integration, Census can sync your data, from most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Amplitude Docs

Census connects to Looker through your data source and syncs data to Amplitude. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Looker and syncs data to Amplitude. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Looker to Salesforce

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Looker to Hubspot

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Looker to Facebook Ads

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Looker to Google Ads

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Looker to Mixpanel

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Looker to Google Sheets

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Looker to Airtable

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Looker to Instagram Ads

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Looker to Customer.io

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Looker to ActiveCampaign

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Looker to Custom Destination

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Looker to Webhooks

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Looker to Google Analytics

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Looker to Pendo

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Looker to Marketo

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Looker to Postgres

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Looker to Microsoft Teams

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Looker to Jira

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Looker to FullStory

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Looker to Salesforce Marketing Cloud

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Looker to LinkedIn Ads

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Looker to TikTok

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Looker to Google Search Ads 360

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Looker to Appcues

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Looker to Facebook Offline Conversion

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Looker to Stripe

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Looker to ChartMogul

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Looker to Mailchimp

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Looker to Google Offline Conversion

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Looker to Oracle Fusion Cloud

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Looker to Sailthru

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Looker to Freshdesk

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Looker to Campaign Monitor

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Looker to Userpilot

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Looker to ChurnZero

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Looker to GCS (Google Cloud Storage)

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Looker to Delighted

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Looker to SendGrid

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Looker to Snapchat

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Looker to Twitter Ads

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Looker to User Interviews

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Looker to Chargify

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Looker to Microsoft (fka Bing) Ads

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Looker to Poplar

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Looker to The Trade Desk

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Looker to Ortto

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Looker to Microsoft Ads Offline Conversion

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Looker to Google Datastore

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Looker to Zapier

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Looker to Courier

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Looker to Great Question

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Looker to Dynamics 365

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Snowflake to Amplitude

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Looker to Amplitude

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BigQuery to Amplitude

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Databricks to Amplitude

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Redshift to Amplitude

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dbt to Amplitude

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Postgres to Amplitude

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Elasticsearch to Amplitude

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SQL Server to Amplitude

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MySQL to Amplitude

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Rockset to Amplitude

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Google Sheets to Amplitude

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Amazon Athena to Amplitude

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S3 to Amplitude

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Panoply to Amplitude

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Tableau to Amplitude

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Heroku Postgres to Amplitude

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Azure Synapse to Amplitude

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Microsoft Power BI to Amplitude

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Looker to Amplitude

Sync Looker data to Amplitude

Sync Looker to Amplitude

Integration in Four Steps

Step 1: Connect Looker

Step 2: Connect Amplitude as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Amplitude

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Batch Event Upload API

User Profile API

Group Identify API

Device ID

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Looker

Connecting to Looker

Syncing to Amplitude

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.