Sync Looker to Customer.io

Use your 360° customer data in Customer.io to build more granular segments, send hyper-personalized messages, and power omnichannel campaigns

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Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from.

Step 2: Connect Customer.io as a destination

You can connect to Customer.io by creating an API key in Customer.io and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Connect Census to Looker so you can extend Looker business logic to your data activation flows.

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Looker in Customer.io?

Collection API

A collection is a new type of data in Customer.io that’s separate from people or events in your account. They represent any set of “things” that exist in your business. For instance, a Collection could be a list of upcoming events, promotions/coupons, or available classes.

API Docs Description

Customer

Customers are objects that can be added, modified, suppressed, or unsuppressed people (referred to as "customers" in our APIs). You can also use these endpoints to set attributes on people.

API Docs Description

Device

Customers can have more than one device. Use this method to add iOS and Android devices to, or update devices for, a customer profile.

API Docs Description

Event

Use customer events to trigger campaigns or add users to segments. You can attribute events directly to customers, or incorporate anonymous events to send invitation emails. Trac

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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bill
health-union
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mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Amazon Looker you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker docs

Syncing to Customer.io

Customer.io is an automated messaging platform that helps marketing teams create personalized customer interactions that drive acquisition, engagement, and retention via data-driven emails, SMS messages and push notifications.

Learn how to use Census with 👉 our Customer.io docs

Census connects to Looker and syncs data to Customer.io. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.