data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Customer.io as a destination

You can connect to Customer.io by creating an API key in Customer.io and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Tableau. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Tableau data source using standard API or ODBC credentials.

Step 2: Connect Customer.io

You can use an OAuth log-in flow to connect Census to Customer.io directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Tableau data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Tableau data in Customer.io?

Event

Use customer events to trigger campaigns or add users to segments. You can attribute events directly to customers, or incorporate anonymous events to send invitation emails. Trac

API Docs Description

Device

Customers can have more than one device. Use this method to add iOS and Android devices to, or update devices for, a customer profile.

API Docs Description

Customer

Customers are objects that can be added, modified, suppressed, or unsuppressed people (referred to as "customers" in our APIs). You can also use these endpoints to set attributes on people.

API Docs Description

Collection API

A collection is a new type of data in Customer.io that’s separate from people or events in your account. They represent any set of “things” that exist in your business. For instance, a Collection could be a list of upcoming events, promotions/coupons, or available classes.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Tableau is a leading business intelligence tool recognized for its ability to make data exploration fast and easy. Report designers can create beautiful data visualization with a variety of chart types. This makes it a great tool for sharing data with professionals at any level in an organization. It also allows non-technical users to create customized dashboards.‍ Sometimes visualization is the best way to share data but more often, data is more useful in the tools that people use every day.

Now you can use the data in Tableau for more than just analytics and BI. With Tableau reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Tableau Docs

Syncing to Customer.io

Customer.io is an automated messaging platform that helps marketing teams create personalized customer interactions that drive acquisition, engagement, and retention via data-driven emails, SMS messages and push notifications.

Learn how to use Census with 👉 our Customer.io Docs

Census connects to Tableau through your data source and syncs data to Customer.io. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Tableau and syncs data to Customer.io. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Tableau to Salesforce

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Tableau to Hubspot

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Tableau to Facebook Ads

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Tableau to Google Ads

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Tableau to Mixpanel

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Tableau to Google Sheets

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Tableau to Airtable

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Tableau to Instagram Ads

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Tableau to ActiveCampaign

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Tableau to Custom Destination

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Tableau to Webhooks

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Tableau to Google Analytics

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Tableau to Microsoft Teams

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Tableau to Salesforce Marketing Cloud

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Tableau to Shopify Custom Apps

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Tableau to LinkedIn Ads

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Tableau to TikTok Ads

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Tableau to Google Search Ads 360

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Tableau to Appcues

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Tableau to Facebook Offline Conversion

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Tableau to Stripe

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Tableau to ChartMogul

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Tableau to Mailchimp

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Tableau to Google Offline Conversion

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Tableau to Vitally

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Tableau to Apollo

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Tableau to Help Scout

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Tableau to Correlated

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Tableau to Freshsales

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Tableau to Zoho CRM

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Tableau to Zuora

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Tableau to Oracle Fusion Cloud

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Tableau to Sailthru

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Tableau to Freshdesk

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Tableau to Campaign Monitor

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Tableau to Userpilot

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Tableau to ChurnZero

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Tableau to GCS (Google Cloud Storage)

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Tableau to Delighted

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Tableau to SendGrid

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Tableau to Snapchat Ads

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Tableau to Twitter Ads

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Tableau to User Interviews

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Tableau to Chargify

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Tableau to Microsoft (Bing) Ads

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Tableau to The Trade Desk

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Tableau to Ortto

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Tableau to Poplar

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Tableau to Microsoft Ads Offline Conversions

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Tableau to Google Datastore

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Tableau to Zapier

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Tableau to Courier

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Tableau to Great Question

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Tableau to Dynamics 365

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Snowflake to Customer.io

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Looker to Customer.io

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BigQuery to Customer.io

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Databricks to Customer.io

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Redshift to Customer.io

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dbt to Customer.io

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Postgres to Customer.io

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Elasticsearch to Customer.io

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SQL Server to Customer.io

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MySQL to Customer.io

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Rockset to Customer.io

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Google Sheets to Customer.io

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Amazon Athena to Customer.io

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S3 to Customer.io

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Panoply to Customer.io

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Tableau to Customer.io

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Heroku Postgres to Customer.io

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Azure Synapse to Customer.io

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Microsoft Power BI to Customer.io

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Tableau to Customer.io

Sync Tableau data to Customer.io

Sync Tableau to Customer.io

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Customer.io as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Customer.io

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Event

Device

Customer

Collection API

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Syncing to Customer.io

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.