Sync Snowflake to Iterable
Enrich your user profiles with product data to create better messaging
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Integration in Four Steps
Step 1: Connect Snowflake
Connect Snowflake with standard API and ODBC credentials.
Step 2: Connect Iterable as a destination
You can connect to Iterable by creating an API key in Iterable and providing it to Census in an intuitive interface.
Step 3: Define the core data that matters for your business
Write a SQL Statement. Select the records you want to sync from Snowflake. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Snowflake in Iterable?
User APIs
Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.
API Docs DescriptionA single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Trusted by companies you know


Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Data Activation Use Cases
Syncing from Snowflake
Snowflake is a single, global platform that enables critical data workloads and serves a wide range of technology areas, including data integration, business intelligence, advanced analytics, and security & governance. Snowflake's Data Cloud is built on top of the Amazon Web Services, Google Cloud Platform, and Microsoft Azure cloud infrastructure. It provides support for programming languages like Go, Java, and more. In Snowflake's data analytics platform, you can build your complete customer data platform to build customer profiles to help you understand individual customers, providing specific information as well as overall trends, derived from analysis. Get these comprehensive unified customer profiles to sync them to your everyday business tools to build better customers experiences and grow business revenue.
Now you can use the data in Snowflake for more than just analytics and BI. With Amazon Snowflake you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our Snowflake docs
Syncing to Iterable
Iterable is a growth marketing platform that helps your company to create personalized marketing experiences for your customers across SMS, email, mobile push, web push, in-app notifications, and social media channels.
Learn how to use Census with 👉 our Iterable docs
Census connects to Snowflake and syncs data to Iterable. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆