data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Snowflake

Connect Snowflake with standard API and ODBC credentials.

Step 2: Connect Iterable as a destination

You can connect to Iterable by creating an API key in Iterable and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Snowflake. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Snowflake data source using standard API or ODBC credentials.

Step 2: Connect Iterable

You can use an OAuth log-in flow to connect Census to Iterable directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Snowflake data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Snowflake data in Iterable?

User APIs

Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Snowflake

Connecting to Snowflake

Snowflake is a single, global platform that enables critical data workloads and serves a wide range of technology areas, including data integration, business intelligence, advanced analytics, and security & governance. Snowflake's Data Cloud is built on top of the Amazon Web Services, Google Cloud Platform, and Microsoft Azure cloud infrastructure. It provides support for programming languages like Go, Java, and more. In Snowflake's data analytics platform, you can build your complete customer data platform to build customer profiles to help you understand individual customers, providing specific information as well as overall trends, derived from analysis. Get these comprehensive unified customer profiles to sync them to your everyday business tools to build better customers experiences and grow business revenue.

Now you can use the data in Snowflake for more than just analytics and BI. With Snowflake reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Snowflake Docs

Syncing to Iterable

Iterable is a growth marketing platform that helps your company to create personalized marketing experiences for your customers across SMS, email, mobile push, web push, in-app notifications, and social media channels.

Learn how to use Census with 👉 our Iterable Docs

Census connects to Snowflake through your data source and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Snowflake and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Snowflake to Salesforce

Sync

Snowflake to Hubspot

Sync

Snowflake to Facebook Ads

Sync

Snowflake to Google Ads

Sync

Snowflake to Mixpanel

Sync

Snowflake to Google Sheets

Sync

Snowflake to Airtable

Sync

Snowflake to Instagram Ads

Sync

Snowflake to Customer.io

Sync

Snowflake to Braze

Sync

Snowflake to Zendesk

Sync

Snowflake to Netsuite

Sync

Snowflake to Intercom

Sync

Snowflake to Slack

Sync

Snowflake to Amplitude

Sync

Snowflake to PostHog

Sync

Snowflake to Segment

Sync

Snowflake to Notion

Sync

Snowflake to ActiveCampaign

Sync

Snowflake to Custom Destination

Sync

Snowflake to Webhooks

Sync

Snowflake to Google Analytics

Sync

Snowflake to Pendo

Sync

Snowflake to Marketo

Sync

Snowflake to Postgres

Sync

Snowflake to Microsoft Teams

Sync

Snowflake to FullStory

Sync

Snowflake to Jira

Sync

Snowflake to Salesforce Marketing Cloud

Sync

Snowflake to Kustomer

Sync

Snowflake to Klaviyo

Sync

Snowflake to Pipedrive

Sync

Snowflake to Algolia

Sync

Snowflake to Shopify

Sync

Snowflake to LinkedIn Ads

Sync

Snowflake to TikTok

Sync

Snowflake to Google Search Ads 360

Sync

Snowflake to Appcues

Sync

Snowflake to Facebook Offline Conversion

Sync

Snowflake to Stripe

Sync

Snowflake to ChartMogul

Sync

Snowflake to Mailchimp

Sync

Snowflake to Google Offline Conversion

Sync

Snowflake to Vitally

Sync

Snowflake to Apollo

Sync

Snowflake to Help Scout

Sync

Snowflake to Orbit

Sync

Snowflake to Gainsight

Sync

Snowflake to S3

Sync

Snowflake to mParticle

Sync

Snowflake to Criteo

Sync

Snowflake to Anaplan

Sync

Snowflake to Asana

Sync

Snowflake to Autopilot

Sync

Snowflake to Close.io

Sync

Snowflake to Correlated

Sync

Sync

Sync

Sync

Sync

Snowflake to Userflow

Sync

Snowflake to Drift

Sync

Snowflake to Front

Sync

Snowflake to Outreach

Sync

Snowflake to Planhat

Sync

Snowflake to SFTP

Sync

Snowflake to Chargebee

Sync

Snowflake to Freshsales

Sync

Snowflake to Zoho CRM

Sync

Snowflake to Zuora

Sync

Snowflake to Oracle Fusion Cloud

Sync

Snowflake to Sailthru

Sync

Snowflake to Freshdesk

Sync

Snowflake to Campaign Monitor

Sync

Snowflake to ChurnZero

Sync

Snowflake to Userpilot

Sync

Snowflake to GCS (Google Cloud Storage)

Sync

Snowflake to Delighted

Sync

Snowflake to SendGrid

Sync

Snowflake to Snapchat

Sync

Snowflake to Twitter Ads

Sync

Snowflake to User Interviews

Sync

Snowflake to Chargify

Sync

Snowflake to Microsoft (fka Bing) Ads

Sync

Snowflake to Poplar

Sync

Snowflake to The Trade Desk

Sync

Snowflake to Ortto

Sync

Snowflake to Microsoft Ads Offline Conversion

Sync

Snowflake to Google Datastore

Sync

Snowflake to Zapier

Sync

Snowflake to Courier

Sync

Snowflake to Great Question

Sync

Snowflake to Dynamics 365

Sync

Snowflake to Iterable

Sync

Looker to Iterable

Sync

BigQuery to Iterable

Sync

Databricks to Iterable

Sync

Redshift to Iterable

Sync

dbt to Iterable

Sync

Postgres to Iterable

Sync

Elasticsearch to Iterable

Sync

SQL Server to Iterable

Sync

MySQL to Iterable

Sync

Rockset to Iterable

Sync

Google Sheets to Iterable

Sync

Amazon Athena to Iterable

Sync

S3 to Iterable

Sync

Panoply to Iterable

Sync

Tableau to Iterable

Sync

Heroku Postgres to Iterable

Sync

Azure Synapse to Iterable

Sync

Microsoft Power BI to Iterable

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Snowflake to Iterable

Sync Snowflake data to Iterable

Sync Snowflake to Iterable

Integration in Four Steps

Step 1: Connect Snowflake

Step 2: Connect Iterable as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Iterable

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

User APIs

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Snowflake

Connecting to Snowflake

Syncing to Iterable

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.