data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Snowflake

Connect Snowflake with standard API and ODBC credentials.

Step 2: Connect Google Analytics as a destination

You can connect to Google Analytics with the standard Google OAuth flow and match data to your Google Analytics Custom Data Imports

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Snowflake. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Snowflake data source using standard API or ODBC credentials.

Step 2: Connect Google Analytics

You can use an OAuth log-in flow to connect Census to Google Analytics directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Snowflake data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Snowflake data in Google Analytics?

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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Snowflake

Connecting to Snowflake

Snowflake is a single, global platform that enables critical data workloads and serves a wide range of technology areas, including data integration, business intelligence, advanced analytics, and security & governance. Snowflake's Data Cloud is built on top of the Amazon Web Services, Google Cloud Platform, and Microsoft Azure cloud infrastructure. It provides support for programming languages like Go, Java, and more. In Snowflake's data analytics platform, you can build your complete customer data platform to build customer profiles to help you understand individual customers, providing specific information as well as overall trends, derived from analysis. Get these comprehensive unified customer profiles to sync them to your everyday business tools to build better customers experiences and grow business revenue.

Now you can use the data in Snowflake for more than just analytics and BI. With Snowflake reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Snowflake Docs

Syncing to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

With the Google Analytics integration, Census can sync your data to custom dimensions and metrics to create a clean view of your data in Google Analytics that is consistent with the rest of your customer data stack. By operationalizing your data, you can maximize the value of your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Analytics Docs

Census connects to Snowflake through your data source and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Snowflake and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Snowflake to Salesforce

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Snowflake to Hubspot

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Snowflake to Facebook Ads

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Snowflake to Google Ads

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Snowflake to Mixpanel

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Snowflake to Google Sheets

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Snowflake to Airtable

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Snowflake to Instagram Ads

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Snowflake to Customer.io

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Snowflake to Braze

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Snowflake to Zendesk

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Snowflake to Netsuite

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Snowflake to Intercom

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Snowflake to Slack

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Snowflake to Amplitude

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Snowflake to PostHog

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Snowflake to Segment

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Snowflake to Notion

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Snowflake to ActiveCampaign

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Snowflake to Custom Destination

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Snowflake to Webhooks

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Snowflake to Pendo

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Snowflake to Marketo

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Snowflake to Postgres

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Snowflake to Microsoft Teams

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Snowflake to FullStory

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Snowflake to Jira

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Snowflake to Salesforce Marketing Cloud

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Snowflake to Kustomer

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Snowflake to Klaviyo

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Snowflake to Pipedrive

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Snowflake to Algolia

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Snowflake to Shopify

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Snowflake to LinkedIn Ads

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Snowflake to TikTok

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Snowflake to Google Search Ads 360

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Snowflake to Appcues

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Snowflake to Facebook Offline Conversion

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Snowflake to Stripe

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Snowflake to ChartMogul

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Snowflake to Mailchimp

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Snowflake to Google Offline Conversion

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Snowflake to Vitally

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Snowflake to Apollo

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Snowflake to Help Scout

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Snowflake to Orbit

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Snowflake to Gainsight

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Snowflake to S3

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Snowflake to mParticle

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Snowflake to Criteo

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Snowflake to Anaplan

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Snowflake to Asana

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Snowflake to Autopilot

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Snowflake to Close.io

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Snowflake to Correlated

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Sync

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Snowflake to Userflow

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Snowflake to Drift

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Snowflake to Front

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Snowflake to Iterable

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Snowflake to Outreach

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Snowflake to Planhat

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Snowflake to SFTP

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Snowflake to Chargebee

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Snowflake to Freshsales

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Snowflake to Zoho CRM

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Snowflake to Zuora

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Snowflake to Oracle Fusion Cloud

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Snowflake to Sailthru

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Snowflake to Freshdesk

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Snowflake to Campaign Monitor

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Snowflake to ChurnZero

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Snowflake to Userpilot

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Snowflake to GCS (Google Cloud Storage)

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Snowflake to Delighted

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Snowflake to SendGrid

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Snowflake to Snapchat

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Snowflake to Twitter Ads

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Snowflake to User Interviews

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Snowflake to Chargify

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Snowflake to Microsoft (fka Bing) Ads

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Snowflake to Poplar

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Snowflake to The Trade Desk

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Snowflake to Ortto

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Snowflake to Microsoft Ads Offline Conversion

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Snowflake to Google Datastore

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Snowflake to Zapier

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Snowflake to Courier

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Snowflake to Great Question

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Snowflake to Dynamics 365

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Snowflake to Google Analytics

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Looker to Google Analytics

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BigQuery to Google Analytics

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Databricks to Google Analytics

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Redshift to Google Analytics

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dbt to Google Analytics

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Postgres to Google Analytics

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Elasticsearch to Google Analytics

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Microsoft SQL Server (MSSQL) to Google Analytics

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MySQL to Google Analytics

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Rockset to Google Analytics

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Google Sheets to Google Analytics

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Amazon Athena to Google Analytics

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S3 to Google Analytics

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Panoply to Google Analytics

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Tableau to Google Analytics

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Heroku Postgres to Google Analytics

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Azure Synapse to Google Analytics

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Microsoft Power BI to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Snowflake to Google Analytics

Sync Snowflake data to Google Analytics

Sync Snowflake to Google Analytics

Integration in Four Steps

Step 1: Connect Snowflake

Step 2: Connect Google Analytics as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Google Analytics

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Snowflake

Connecting to Snowflake

Syncing to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.