data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Panoply

Connect Panoply with standard API, ODBC and JDBC credentials.

Step 2: Connect Google Analytics as a destination

You can connect to Google Analytics with the standard Google OAuth flow and match data to your Google Analytics Custom Data Imports

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Panoply. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Panoply data source using standard API or ODBC credentials.

Step 2: Connect Google Analytics

You can use an OAuth log-in flow to connect Census to Google Analytics directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Panoply data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Panoply data in Google Analytics?

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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Panoply

Connecting to Panoply

Panoply is a smart cloud data warehouse that automates the collection, modeling, and scaling of any data. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Panoply for more than just analytics and BI. With Panoply reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Panoply Docs

Syncing to Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

With the Google Analytics integration, Census can sync your data to custom dimensions and metrics to create a clean view of your data in Google Analytics that is consistent with the rest of your customer data stack. By operationalizing your data, you can maximize the value of your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Analytics Docs

Census connects to Panoply through your data source and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Panoply and syncs data to Google Analytics. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Panoply to Salesforce

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Panoply to Hubspot

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Panoply to Facebook Ads

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Panoply to Google Ads

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Panoply to Mixpanel

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Panoply to Google Sheets

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Panoply to Airtable

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Panoply to Instagram Ads

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Panoply to Customer.io

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Panoply to ActiveCampaign

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Panoply to Custom Destination

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Panoply to Microsoft Teams

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Panoply to Salesforce Marketing Cloud

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Panoply to LinkedIn Ads

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Panoply to TikTok

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Panoply to Google Search Ads 360

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Panoply to Appcues

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Panoply to Facebook Offline Conversion

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Panoply to Stripe

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Panoply to ChartMogul

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Panoply to Mailchimp

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Panoply to Google Offline Conversion

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Panoply to Vitally

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Panoply to Apollo

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Panoply to Help Scout

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Panoply to Correlated

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Panoply to Freshsales

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Panoply to Zoho CRM

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Panoply to Zuora

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Panoply to Oracle Fusion Cloud

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Panoply to Sailthru

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Panoply to Freshdesk

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Panoply to Campaign Monitor

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Panoply to Userpilot

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Panoply to ChurnZero

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Panoply to GCS (Google Cloud Storage)

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Panoply to Delighted

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Panoply to SendGrid

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Panoply to Snapchat

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Panoply to Twitter Ads

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Panoply to User Interviews

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Panoply to Chargify

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Panoply to Microsoft (fka Bing) Ads

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Panoply to The Trade Desk

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Panoply to Ortto

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Panoply to Poplar

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Panoply to Microsoft Ads Offline Conversion

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Panoply to Google Datastore

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Panoply to Zapier

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Panoply to Courier

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Panoply to Great Question

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Panoply to Dynamics 365

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Snowflake to Google Analytics

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Looker to Google Analytics

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BigQuery to Google Analytics

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Databricks to Google Analytics

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Redshift to Google Analytics

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dbt to Google Analytics

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Postgres to Google Analytics

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Elasticsearch to Google Analytics

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Microsoft SQL Server (MSSQL) to Google Analytics

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MySQL to Google Analytics

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Rockset to Google Analytics

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Google Sheets to Google Analytics

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Amazon Athena to Google Analytics

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S3 to Google Analytics

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Panoply to Google Analytics

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Tableau to Google Analytics

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Heroku Postgres to Google Analytics

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Azure Synapse to Google Analytics

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Microsoft Power BI to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Panoply to Google Analytics

Sync Panoply data to Google Analytics

Sync Panoply to Google Analytics

Integration in Four Steps

Step 1: Connect Panoply

Step 2: Connect Google Analytics as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Google Analytics

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Panoply

Connecting to Panoply

Syncing to Google Analytics

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.