Sync Panoply to Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
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Integration in Four Steps
Step 1: Connect Panoply
Connect Panoply with standard API, ODBC and JDBC credentials.
Step 2: Connect Google Analytics as a destination
You can connect to Google Analytics with the standard Google OAuth flow and match data to your Google Analytics Custom Data Imports
Step 3: Define the core data that matters for your business
Write a SQL Statement. Select the records you want to sync from Panoply. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Panoply in Google Analytics?
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Trusted by companies you know


Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Data Activation Use Cases
Syncing from Panoply
Panoply is a smart cloud data warehouse that automates the collection, modeling, and scaling of any data. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.
Now you can use the data in Panoply for more than just analytics and BI. With Amazon Panoply you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our Panoply docs
Syncing to Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Learn how to use Census with 👉 our Google Analytics docs
Census connects to Panoply and syncs data to Google Analytics. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
