Census

Sync Panoply to SendGrid

Sync Panoply data to SendGrid

Sync all your customer data to craft personalized email automations
Want to do more than just look at SendGrid data in Panoply? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like SendGrid to create data consistency across BI and operational tools.
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panoply icon
SendGrid icon
360° Customer Profile
Dynamic Audiences
Personalized Campaigns
Census logo
data models for sync illustration

Sync Panoply to SendGrid

Sync all your customer data to craft personalized email automations

Start for free
panoply icon
SendGrid icon
360° Customer Profile
Dynamic Audiences
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Panoply

Connect Panoply with standard API, ODBC and JDBC credentials.

Step 2: Connect SendGrid as a destination

You can quickly connect to SendGrid by creating an API key in SendGrid and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Panoply. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Panoply data source using standard API or ODBC credentials.

Step 2: Connect SendGrid

You can use an OAuth log-in flow to connect Census to SendGrid directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Panoply data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Panoply data in SendGrid?

Create List

Lists are static collections of Marketing Campaigns contacts. This API allows you to interact with the list objects themselves. To add contacts to a list, you must use the Contacts API.

List Contact

Lists are static collections of Marketing Campaigns contacts. This API allows you to interact with the list objects themselves. To add contacts to a list, you must use the Contacts API.

Add Contact

This endpoint allows the upsert (insert or update) of up to 30,000 contacts, or 6MB of data, whichever is lower.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Panoply

Connecting to Panoply

Panoply is a smart cloud data warehouse that automates the collection, modeling, and scaling of any data. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Panoply for more than just analytics and BI. With Panoply reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Panoply Docs

Syncing to SendGrid

SendGrid is an email marketing platform that helps businesses better connect and engage customers with personalized email marketing, automated email journeys, a visual template builder, and smart segmentation.

With the SendGrid integration, Census can sync your data from the most popular data warehouses and sources. Use cases include using purchase data or website activity data to segment audiences and personalize emails to nudge customers onto the next step of the buyer journey.

Learn how to use Census with 👉 our SendGrid Docs

Census connects to Panoply through your data source and syncs data to SendGrid. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Panoply and syncs data to SendGrid. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.