Census

Sync Panoply to Facebook Offline Conversion

Sync Panoply data to Facebook Offline Conversion

Send Offline Conversion Events to Facebook for better targeting & tracking
Want to do more than just look at Facebook Offline Conversion data in Panoply? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Facebook Offline Conversion to create data consistency across BI and operational tools.
Census logo
panoply icon
Facebook Ads Logo
Offline Conversions
Optimize Budget
Event Tracking
Census logo
data models for sync illustration

Sync Panoply to Facebook Offline Conversion

Send Offline Conversion Events to Facebook for better targeting & tracking

Start for free
panoply icon
Facebook Ads Logo
Offline Conversions
Optimize Budget
Event Tracking
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Panoply

Connect Panoply with standard API, ODBC and JDBC credentials.

Step 2: Connect Facebook Offline Conversion as a destination

You can use an OAuth log-in flow to connect Census to Facebook Offline Conversion directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Panoply. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Panoply data source using standard API or ODBC credentials.

Step 2: Connect Facebook Offline Conversion

You can use an OAuth log-in flow to connect Census to Facebook Offline Conversion directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Panoply data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Panoply data in Facebook Offline Conversion?

Conversion API

The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Panoply

Connecting to Panoply

Panoply is a smart cloud data warehouse that automates the collection, modeling, and scaling of any data. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Panoply for more than just analytics and BI. With Panoply reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Panoply Docs

Syncing to Facebook Offline Conversion

Facebook Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. Facebook Ads Offline Conversions allows you to send offline conversion events and to see how many customers viewed or clicked Facebook ads before converting, which helps with better targeting and tracking.

With the Facebook Ads Offline Conversions integration, Census can sync your customer and audience data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Facebook Offline Conversion Docs

Census connects to Panoply through your data source and syncs data to Facebook Offline Conversion. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Panoply and syncs data to Facebook Offline Conversion. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.