Send Offline Conversion Events to Facebook for better targeting & tracking
Send Offline Conversion Events to Facebook for better targeting & tracking
The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.
Postgres, also known as PostgresSQL, is a free and open-source relational database management platform, that emphasizes extensibility and SQL compliance. In this data analytics platform, you can build your complete customer data platform to improve the customer experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.
Facebook Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. Facebook Ads Offline Conversions allows you to send offline conversion events and to see how many customers viewed or clicked Facebook ads before converting, which helps with better targeting and tracking.
With the Facebook Ads Offline Conversions integration, Census can sync your customer and audience data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.
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