data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Postgres

Connect Postgres with standard API and ODBC credentials.

Step 2: Connect Totango as a destination

You can connect to Totango by creating an API key and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Postgres data source using standard API or ODBC credentials.

Step 2: Connect Totango

You can use an OAuth log-in flow to connect Census to Totango directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Postgres data in Totango?

Account Attribute

You can define any account attributes you want for filtering and segmentation purposes. In addition, Totango supports a number of named attributes for which it defines special functionality. Note: all attribute descriptions have a max limit of 100 characters.

API Docs Description

User Attribute

Setting a user attribute is done using the format sdr_u.[attribute name]=[attribute value]. The account-id (sdr_o) and user-id (sdr_u) are mandatory:

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Postgres

Connecting to Postgres

Postgres, also known as PostgresSQL, is a free and open-source relational database management platform, that emphasizes extensibility and SQL compliance. In this data analytics platform, you can build your complete customer data platform to improve the customer experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Postgres for more than just analytics and BI. With Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Postgres Docs

Syncing to Totango

Totango is a Customer Success platform that helps businesses drive revenue growth, reduce churn, and scale customer experiences.

Learn how to use Census with 👉 our Totango Docs

Census connects to Postgres through your data source and syncs data to Totango. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Postgres and syncs data to Totango. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Postgres to Salesforce

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Postgres to Hubspot

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Postgres to Facebook Ads

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Postgres to Google Ads

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Postgres to Mixpanel

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Postgres to Google Sheets

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Postgres to Airtable

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Postgres to Instagram Ads

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Postgres to Customer.io

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Sync

Sync

Sync

Sync

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Postgres to Amplitude

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Postgres to PostHog

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Postgres to Segment

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Postgres to Notion

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Postgres to ActiveCampaign

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Postgres to Custom Destination

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Postgres to Webhooks

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Postgres to Google Analytics

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Postgres to Pendo

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Postgres to Marketo

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Postgres to Postgres

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Postgres to FullStory

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Postgres to Jira

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Postgres to Microsoft Teams

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Postgres to Salesforce Marketing Cloud

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Postgres to Kustomer

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Postgres to Klaviyo

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Postgres to Pipedrive

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Postgres to Algolia

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Postgres to Shopify

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Postgres to LinkedIn Ads

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Postgres to TikTok

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Postgres to Google Search Ads 360

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Postgres to Appcues

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Postgres to Facebook Offline Conversion

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Postgres to Stripe

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Postgres to ChartMogul

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Postgres to Mailchimp

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Postgres to Google Offline Conversion

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Postgres to Vitally

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Postgres to Apollo

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Postgres to Help Scout

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Postgres to Orbit

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Postgres to Gainsight

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Postgres to S3

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Postgres to mParticle

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Postgres to Criteo

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Postgres to Anaplan

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Postgres to Asana

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Postgres to Autopilot

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Postgres to Close.io

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Postgres to Correlated

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Postgres to Chargebee

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Postgres to Freshsales

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Postgres to Zoho CRM

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Postgres to Zuora

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Postgres to Oracle Fusion Cloud

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Postgres to Sailthru

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Postgres to Freshdesk

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Postgres to Campaign Monitor

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Postgres to Userpilot

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Postgres to ChurnZero

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Postgres to GCS (Google Cloud Storage)

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Postgres to Delighted

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Postgres to SendGrid

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Postgres to Snapchat

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Postgres to Twitter Ads

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Postgres to User Interviews

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Postgres to Chargify

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Postgres to Microsoft (fka Bing) Ads

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Postgres to The Trade Desk

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Postgres to Ortto

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Postgres to Poplar

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Postgres to Microsoft Ads Offline Conversion

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Postgres to Google Datastore

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Postgres to Zapier

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Postgres to Courier

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Postgres to Great Question

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Postgres to Dynamics 365

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Snowflake to Totango

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Looker to Totango

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BigQuery to Totango

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Databricks to Totango

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Redshift to Totango

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dbt to Totango

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Postgres to Totango

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Elasticsearch to Totango

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Microsoft SQL Server (MSSQL) to Totango

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MySQL to Totango

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Rockset to Totango

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Google Sheets to Totango

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Amazon Athena to Totango

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S3 to Totango

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Panoply to Totango

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Tableau to Totango

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Heroku Postgres to Totango

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Azure Synapse to Totango

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Microsoft Power BI to Totango

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Postgres to Totango

Sync Postgres data to Totango

Sync Postgres to Totango

Integration in Four Steps

Step 1: Connect Postgres

Step 2: Connect Totango as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Totango

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Account Attribute

User Attribute

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Postgres

Connecting to Postgres

Syncing to Totango

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.