data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect FullStory as a destination

You can connect to FullStory by creating an API key in FullStory and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Heroku Postgres data source using standard API or ODBC credentials.

Step 2: Connect FullStory

You can use an OAuth log-in flow to connect Census to FullStory directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Heroku Postgres data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Heroku Postgres data in FullStory?

User Properties

Set custom properties on users who have previously been identified in the browser.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Heroku Postgres reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres Docs

Syncing to FullStory

FullStory is a Digital Experience Intelligence (DXI) platform that empowers customers to make smarter digital decisions based on user experience data. It offers on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.

Learn how to use Census with 👉 our FullStory Docs

Census connects to Heroku Postgres through your data source and syncs data to FullStory. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Heroku Postgres and syncs data to FullStory. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Heroku Postgres to Salesforce

Sync

Heroku Postgres to Hubspot

Sync

Heroku Postgres to Facebook Ads

Sync

Heroku Postgres to Google Ads

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Heroku Postgres to Mixpanel

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Heroku Postgres to Google Sheets

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Heroku Postgres to Airtable

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Heroku Postgres to Instagram Ads

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Heroku Postgres to Customer.io

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Heroku Postgres to Braze

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Heroku Postgres to Zendesk

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Heroku Postgres to Netsuite

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Heroku Postgres to Intercom

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Heroku Postgres to Slack

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Heroku Postgres to Amplitude

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Heroku Postgres to PostHog

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Heroku Postgres to Segment

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Heroku Postgres to Notion

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Heroku Postgres to ActiveCampaign

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Heroku Postgres to Custom Destination

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Heroku Postgres to Webhooks

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Heroku Postgres to Google Analytics

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Heroku Postgres to Pendo

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Heroku Postgres to Marketo

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Heroku Postgres to Postgres

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Heroku Postgres to Jira

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Heroku Postgres to Microsoft Teams

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Heroku Postgres to Salesforce Marketing Cloud

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Heroku Postgres to Kustomer

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Heroku Postgres to Klaviyo

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Heroku Postgres to Pipedrive

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Heroku Postgres to Algolia

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Heroku Postgres to Shopify Custom Apps

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Heroku Postgres to LinkedIn Ads

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Heroku Postgres to TikTok Ads

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Heroku Postgres to Google Search Ads 360

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Heroku Postgres to Appcues

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Heroku Postgres to Facebook Offline Conversion

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Heroku Postgres to Stripe

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Heroku Postgres to ChartMogul

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Heroku Postgres to Mailchimp

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Heroku Postgres to Google Offline Conversion

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Heroku Postgres to Vitally

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Heroku Postgres to Apollo

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Heroku Postgres to Help Scout

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Heroku Postgres to Orbit

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Heroku Postgres to Gainsight

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Heroku Postgres to S3

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Heroku Postgres to mParticle

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Heroku Postgres to Criteo

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Heroku Postgres to Anaplan

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Heroku Postgres to Asana

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Heroku Postgres to Autopilot

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Heroku Postgres to Close

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Heroku Postgres to Correlated

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Heroku Postgres to Totango

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Heroku Postgres to Calixa

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Heroku Postgres to Pardot

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Heroku Postgres to Heap

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Heroku Postgres to Userflow

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Heroku Postgres to Drift

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Heroku Postgres to Front

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Heroku Postgres to Iterable

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Heroku Postgres to Outreach

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Heroku Postgres to Planhat

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Heroku Postgres to SFTP

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Heroku Postgres to Chargebee

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Heroku Postgres to Freshsales

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Heroku Postgres to Zoho CRM

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Heroku Postgres to Zuora

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Heroku Postgres to Oracle Fusion Cloud

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Heroku Postgres to Sailthru

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Heroku Postgres to Freshdesk

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Heroku Postgres to Campaign Monitor

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Heroku Postgres to Userpilot

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Heroku Postgres to ChurnZero

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Heroku Postgres to GCS (Google Cloud Storage)

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Heroku Postgres to Delighted

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Heroku Postgres to SendGrid

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Heroku Postgres to Snapchat Ads

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Heroku Postgres to Twitter Ads

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Heroku Postgres to User Interviews

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Heroku Postgres to Chargify

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Heroku Postgres to Microsoft (Bing) Ads

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Heroku Postgres to The Trade Desk

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Heroku Postgres to Ortto

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Heroku Postgres to Poplar

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Heroku Postgres to Microsoft Ads Offline Conversions

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Heroku Postgres to Google Datastore

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Heroku Postgres to Zapier

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Heroku Postgres to Courier

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Heroku Postgres to Great Question

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Heroku Postgres to Dynamics 365

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Snowflake to FullStory

Sync

Looker to FullStory

Sync

BigQuery to FullStory

Sync

Databricks to FullStory

Sync

Redshift to FullStory

Sync

dbt to FullStory

Sync

Postgres to FullStory

Sync

Elasticsearch to FullStory

Sync

Microsoft SQL Server (MSSQL) to FullStory

Sync

MySQL to FullStory

Sync

Rockset to FullStory

Sync

Google Sheets to FullStory

Sync

Amazon Athena to FullStory

Sync

S3 to FullStory

Sync

Panoply to FullStory

Sync

Tableau to FullStory

Sync

Heroku Postgres to FullStory

Sync

Azure Synapse to FullStory

Sync

Microsoft Power BI to FullStory

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Heroku Postgres to FullStory

Sync Heroku Postgres data to FullStory

Sync Heroku Postgres to FullStory

Integration in Four Steps

Step 1: Connect Heroku Postgres

Step 2: Connect FullStory as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect FullStory

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

User Properties

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Heroku Postgres

Connecting to Heroku Postgres

Syncing to FullStory

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.