Sync Heroku Postgres to Google Ads
Target the audiences that really matter with custom Google Ads Audiences
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Integration in Four Steps
Step 1: Connect Heroku Postgres
Connect Postgres with standard ODBC credentials.
Step 2: Connect Google Ads as a destination
You can use an OAuth log-in flow to connect Census to Google Ads directly via the Census Connections page.
Step 3: Define the core data that matters for your business
Write a SQL Statement to select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Heroku Postgres in Google Ads?
Call Conversion API
Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.
API DocsClick Conversion API
You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.
API DocsConversion Action
Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.
API Docs DescriptionCreating User List
For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.
API DocsOffline user data job
A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.
API DocsUser Activity API
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
API DocsTrusted by companies you know
Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.
