Sync dbt to Google Ads

Sync dbt data to Google Ads

Target the audiences that really matter with custom Google Ads Audiences
Want to do more than just look at Google Ads data in dbt? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Google Ads to create data consistency across BI and operational tools.
Census logo
Data Build Tool (dbt)
Google Ads icon
Dynamic Audiences
Lookalike Audiences
Census logo
data models for sync illustration

Sync dbt to Google Ads

Target the audiences that really matter with custom Google Ads Audiences

Start for free
Data Build Tool (dbt)
Google Ads icon
Dynamic Audiences
Lookalike Audiences
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect dbt

Connect to you dbt repo, select a branch that you'd like to use, and tag your models with "census" to make them available.

Step 2: Connect Google Ads

You can use an OAuth log-in flow to connect Census to Google Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from dbt. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your dbt data source using standard API or ODBC credentials.

Step 2: Connect Google Ads

You can use an OAuth log-in flow to connect Census to Google Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your dbt data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your dbt data in Google Ads?

Creating User List

For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

Offline user data job

A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.

Conversion Action

Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.

Click Conversion API

You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.

Call Conversion API

Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from dbt

Connecting to dbt

dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.

Now you can use the data in dbt for more than just analytics and BI. With dbt reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our dbt Docs

Syncing to Google Ads

Google Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. You can easily maintain your audience lists, such as Customer Match, in Google Ads to retarget and re-engage your users.

With the Google Ads integration, Census can sync your data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Ads Docs

Census connects to dbt through your data source and syncs data to Google Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to dbt and syncs data to Google Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.