Target the audiences that really matter with custom Google Ads Audiences
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Target the audiences that really matter with custom Google Ads Audiences
Dynamic Audiences
Lookalike Audiences
Target the audiences that really matter with custom Google Ads Audiences
For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.
Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.
You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.
Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.
dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.
Google Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. You can easily maintain your audience lists, such as Customer Match, in Google Ads to retarget and re-engage your users.
With the Google Ads integration, Census can sync your data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.
"A fantastic tool that is only getting better."
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“My favorite tool in our martech stack!!”
I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.
Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.
"A fantastic tool that is only getting better."
Start using Census today by booking a demo with one of our experts.
