data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect dbt

Connect to your dbt repo, select a branch that you'd like to use, and tag your models with "census" to make them available.

Step 2: Connect Pendo as a destination

You can connect to Pendo by creating an API key in Pendo and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from dbt. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your dbt data source using standard API or ODBC credentials.

Step 2: Connect Pendo

You can use an OAuth log-in flow to connect Census to Pendo directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your dbt data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from dbt

Connecting to dbt

dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.

Now you can use the data in dbt for more than just analytics and BI. With dbt reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our dbt Docs

Syncing to Pendo

Pendo offers product development solutions for software companies. Pendo's products use in-app guides, analytics, and feedback to help your company engage with customers, collect insights, and make informed product changes.

Learn how to use Census with 👉 our Pendo Docs

Census connects to dbt through your data source and syncs data to Pendo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to dbt and syncs data to Pendo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

dbt to ActiveCampaign

Sync

dbt to Custom Destination

Sync

dbt to Webhooks

Sync

dbt to Google Analytics

Sync

Sync

Sync

Sync

Sync

dbt to Microsoft Teams

Sync

dbt to Salesforce Marketing Cloud

Sync

Sync

Sync

Sync

Sync

dbt to Shopify Custom Apps

Sync

dbt to LinkedIn Ads

Sync

dbt to TikTok Ads

Sync

dbt to Google Search Ads 360

Sync

dbt to Appcues

Sync

dbt to Facebook Offline Conversion

Sync

dbt to Stripe

Sync

dbt to ChartMogul

Sync

dbt to Mailchimp

Sync

dbt to Google Offline Conversion

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

dbt to Oracle Fusion Cloud

Sync

dbt to Sailthru

Sync

dbt to Freshdesk

Sync

dbt to Campaign Monitor

Sync

dbt to Userpilot

Sync

dbt to ChurnZero

Sync

dbt to GCS (Google Cloud Storage)

Sync

Sync

Sync

Sync

Sync

dbt to User Interviews

Sync

dbt to Chargify

Sync

dbt to Microsoft (Bing) Ads

Sync

dbt to The Trade Desk

Sync

dbt to Ortto

Sync

dbt to Poplar

Sync

dbt to Microsoft Ads Offline Conversion

Sync

dbt to Google Datastore

Sync

dbt to Zapier

Sync

dbt to Courier

Sync

dbt to Great Question

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Elasticsearch to Pendo

Sync

SQL Server to Pendo

Sync

MySQL to Pendo

Sync

Rockset to Pendo

Sync

Google Sheets to Pendo

Sync

Amazon Athena to Pendo

Sync

S3 to Pendo

Sync

Panoply to Pendo

Sync

Tableau to Pendo

Sync

Heroku Postgres to Pendo

Sync

Azure Synapse to Pendo

Sync

Microsoft Power BI to Pendo

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync dbt to Pendo

Sync dbt data to Pendo

Sync dbt to Pendo

Integration in Four Steps

Step 1: Connect dbt

Step 2: Connect Pendo as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Pendo

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Visitor

Account Object

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from dbt

Connecting to dbt

Syncing to Pendo

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.