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Sync dbt to Marketo

Sync dbt data to Marketo

Sync your contacts with more customer data to improve campaigns’ performance.
Want to do more than just look at Marketo data in dbt? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Marketo to create data consistency across BI and operational tools.
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Data Build Tool (dbt)
Marketo icon
Census logo
data models for sync illustration

Sync dbt to Marketo

Sync your contacts with more customer data to improve campaigns’ performance.

Start for free
Data Build Tool (dbt)
Marketo icon
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect dbt

Connect to you dbt repo, select a branch that you'd like to use, and tag your models with "census" to make them available.

Step 2: Connect Marketo

You can connect to Marketo by creating an API key in Marketo and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from dbt. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your dbt data source using standard API or ODBC credentials.

Step 2: Connect Marketo

You can use an OAuth log-in flow to connect Census to Marketo directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your dbt data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from dbt

Connecting to dbt

dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.

Now you can use the data in dbt for more than just analytics and BI. With dbt reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our dbt Docs

Syncing to Marketo

Marketo is a marketing automation software company that leverages behavioral data and built-in intelligence to help your team better engage with customers. Marketo allows enables your team to build automated campaigns to help convert great experiences to sales.

Learn how to use Census with 👉 our Marketo Docs

Census connects to dbt through your data source and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to dbt and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.