data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Google Sheets

Census lets you sync data from Google Sheets as a source. Connect a Google Sheets by authenticating with Google and choosing the sheet you want to connect.

Step 2: Connect Marketo as a destination

You can connect to Marketo by creating an API key in Marketo and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Google Sheets. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Google Sheets data source using standard API or ODBC credentials.

Step 2: Connect Marketo

You can use an OAuth log-in flow to connect Census to Marketo directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Google Sheets data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Google Sheets data in Marketo?

Static Lists

Marketo offers a set of REST APIs for performing CRUD operations on static lists. These APIs follow the standard interface pattern for asset APIs providing Query, Create, Update, and Delete options. The list membership endpoints provide ability to add, remove, and query static list members. In addition, you can query static list membership.

API Docs Description

Smart List API

Marketo offers a set of REST APIs for performing operations on smart lists. These APIs follow the standard interface pattern for asset APIs providing Query, Delete, and Clone options. These APIs are supported for user-created Smart Lists only.

API Docs Description

Named Accounts

Marketo offers a set of APIs for performing CRUD operations on named accounts for use with Marketo ABM. These APIs follow the standard interface pattern for lead database APIs, providing Describe, Create/Update, Delete, and Query options.

API Docs Description

Lead API

The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Google Sheets

Connecting to Google Sheets

Google Sheets, can also be used as a source where you can easily and quickly sync your CSV data to your CRM or Marketing Ad platforms to drive better user experiences and revenue. Google Sheets, can also be used as a source to easily and quickly sync your CSV data to do real-time financial modeling and maintain reporting consistency.

Now you can use the data in Google Sheets for more than just analytics and BI. With Google Sheets reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Google Sheets Docs

Syncing to Marketo

Marketo is a marketing automation software company that leverages behavioral data and built-in intelligence to help your team better engage with customers. Marketo allows enables your team to build automated campaigns to help convert great experiences to sales.

Learn how to use Census with 👉 our Marketo Docs

Census connects to Google Sheets through your data source and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Google Sheets and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Google Sheets to Salesforce

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Google Sheets to Hubspot

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Google Sheets to Facebook Ads

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Google Sheets to Google Ads

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Google Sheets to Mixpanel

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Google Sheets to Google Sheets

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Google Sheets to Airtable

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Google Sheets to Instagram Ads

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Google Sheets to Customer.io

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Google Sheets to Braze

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Google Sheets to Zendesk

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Google Sheets to Netsuite

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Google Sheets to Intercom

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Google Sheets to Slack

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Google Sheets to Amplitude

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Google Sheets to PostHog

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Google Sheets to Segment

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Google Sheets to Notion

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Google Sheets to ActiveCampaign

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Google Sheets to Custom Destination

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Google Sheets to Webhooks

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Google Sheets to Google Analytics

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Google Sheets to Pendo

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Google Sheets to Postgres

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Google Sheets to FullStory

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Google Sheets to Jira

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Google Sheets to Microsoft Teams

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Google Sheets to Salesforce Marketing Cloud

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Google Sheets to Kustomer

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Google Sheets to Klaviyo

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Google Sheets to Pipedrive

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Google Sheets to Algolia

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Google Sheets to Shopify

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Google Sheets to LinkedIn Ads

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Google Sheets to TikTok

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Google Sheets to Google Search Ads 360

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Google Sheets to Appcues

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Google Sheets to Facebook Offline Conversion

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Google Sheets to Stripe

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Google Sheets to ChartMogul

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Google Sheets to Mailchimp

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Google Sheets to Google Offline Conversion

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Google Sheets to Vitally

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Google Sheets to Apollo

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Google Sheets to Help Scout

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Google Sheets to Orbit

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Google Sheets to Gainsight

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Google Sheets to S3

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Google Sheets to mParticle

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Google Sheets to Criteo

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Google Sheets to Anaplan

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Google Sheets to Asana

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Google Sheets to Autopilot

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Google Sheets to Close.io

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Google Sheets to Correlated

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Google Sheets to Totango

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Google Sheets to Calixa

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Google Sheets to Pardot

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Google Sheets to Heap

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Google Sheets to Userflow

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Google Sheets to Drift

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Google Sheets to Front

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Google Sheets to Iterable

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Google Sheets to Outreach

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Google Sheets to Planhat

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Google Sheets to SFTP

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Google Sheets to Chargebee

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Google Sheets to Freshsales

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Google Sheets to Zoho CRM

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Google Sheets to Zuora

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Google Sheets to Oracle Fusion Cloud

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Google Sheets to Sailthru

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Google Sheets to Freshdesk

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Google Sheets to Campaign Monitor

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Google Sheets to Userpilot

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Google Sheets to ChurnZero

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Google Sheets to GCS (Google Cloud Storage)

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Google Sheets to Delighted

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Google Sheets to SendGrid

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Google Sheets to Snapchat

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Google Sheets to Twitter Ads

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Google Sheets to User Interviews

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Google Sheets to Chargify

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Google Sheets to Microsoft (fka Bing) Ads

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Google Sheets to The Trade Desk

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Google Sheets to Ortto

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Google Sheets to Poplar

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Google Sheets to Microsoft Ads Offline Conversion

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Google Sheets to Google Datastore

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Google Sheets to Zapier

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Google Sheets to Courier

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Google Sheets to Great Question

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Google Sheets to Dynamics 365

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Snowflake to Marketo

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Looker to Marketo

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BigQuery to Marketo

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Databricks to Marketo

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Redshift to Marketo

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dbt to Marketo

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Postgres to Marketo

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Elasticsearch to Marketo

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SQL Server to Marketo

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MySQL to Marketo

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Rockset to Marketo

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Google Sheets to Marketo

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Amazon Athena to Marketo

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S3 to Marketo

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Panoply to Marketo

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Tableau to Marketo

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Heroku Postgres to Marketo

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Azure Synapse to Marketo

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Microsoft Power BI to Marketo

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Google Sheets to Marketo

Sync Google Sheets data to Marketo

Sync Google Sheets to Marketo

Integration in Four Steps

Step 1: Connect Google Sheets

Step 2: Connect Marketo as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Marketo

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Static Lists

Smart List API

Named Accounts

Lead API

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Google Sheets

Connecting to Google Sheets

Syncing to Marketo

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.