Census

Sync Google Sheets to Marketo

Sync Google Sheets data to Marketo

Sync your contacts with more customer data to improve campaigns’ performance.
Want to do more than just look at Marketo data in Google Sheets? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Marketo to create data consistency across BI and operational tools.
Census logo
Google Sheets icon
Marketo icon
Census logo
data models for sync illustration

Sync Google Sheets to Marketo

Sync your contacts with more customer data to improve campaigns’ performance.

Start for free
Google Sheets icon
Marketo icon
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Google Sheets

Census lets you sync data from Google Sheets as a source. Connect a Google Sheets by authenticating with Google and choosing the sheet you want to connect.

Step 2: Connect Marketo as a destination

You can connect to Marketo by creating an API key in Marketo and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Google Sheets. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Google Sheets data source using standard API or ODBC credentials.

Step 2: Connect Marketo

You can use an OAuth log-in flow to connect Census to Marketo directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Google Sheets data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Google Sheets data in Marketo?

Static Lists

Marketo offers a set of REST APIs for performing CRUD operations on static lists. These APIs follow the standard interface pattern for asset APIs providing Query, Create, Update, and Delete options. The list membership endpoints provide ability to add, remove, and query static list members. In addition, you can query static list membership.

Smart List API

Marketo offers a set of REST APIs for performing operations on smart lists. These APIs follow the standard interface pattern for asset APIs providing Query, Delete, and Clone options. These APIs are supported for user-created Smart Lists only.

Named Accounts

Marketo offers a set of APIs for performing CRUD operations on named accounts for use with Marketo ABM. These APIs follow the standard interface pattern for lead database APIs, providing Describe, Create/Update, Delete, and Query options.

Lead API

The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

Clearbit logo
Canva logo

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Google Sheets

Connecting to Google Sheets

Google Sheets, can also be used as a source where you can easily and quickly sync your CSV data to your CRM or Marketing Ad platforms to drive better user experiences and revenue. Google Sheets, can also be used as a source to easily and quickly sync your CSV data to do real-time financial modeling and maintain reporting consistency.

Now you can use the data in Google Sheets for more than just analytics and BI. With Google Sheets reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Google Sheets Docs

Syncing to Marketo

Marketo is a marketing automation software company that leverages behavioral data and built-in intelligence to help your team better engage with customers. Marketo allows enables your team to build automated campaigns to help convert great experiences to sales.

Learn how to use Census with 👉 our Marketo Docs

Census connects to Google Sheets through your data source and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Google Sheets and syncs data to Marketo. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

PREV
NEXT

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.