Sync Google Sheets to Heap
Enrich your behavioral analytics in Heap with user and account attributes and synthetic events from your data warehouse. For once, your event dashboards and your CRM will tell the same story!
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Integration in Four Steps
Step 1: Connect Google Sheets
Step 2: Connect Heap as a destination
You can connect to Heap by creating an API key in Heap and providing it to Census in an intuitive interface.
Step 3: Define the core data that matters for your business
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Google Sheets in Heap?
Add Account
This API allows you to attach custom account properties to users. An account ID or use of our Salesforce integration is required for this to work.
API DocsAdd Event Properties
Use this API to send stateful information into Heap as a set of global key-value pairs that get attached to all of a user's subsequent events.
API DocsUser Activity API
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
API DocsA single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
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Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Data Activation Use Cases
Syncing from Google Sheets
Now you can use the data in Google Sheets for more than just analytics and BI. With Amazon Google Sheets you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our Google Sheets docs
Syncing to Heap
Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.
Learn how to use Census with 👉 our Heap docs
Census connects to Google Sheets and syncs data to Heap. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆