data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Google Sheets

Census lets you sync data from Google Sheets as a source. Connect a Google Sheets by authenticating with Google and choosing the sheet you want to connect.

Step 2: Connect Heap as a destination

You can connect to Heap by creating an API key in Heap and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Google Sheets. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Google Sheets data source using standard API or ODBC credentials.

Step 2: Connect Heap

You can use an OAuth log-in flow to connect Census to Heap directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Google Sheets data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Google Sheets data in Heap?

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

API Docs Description

Add Event Properties

Use this API to send stateful information into Heap as a set of global key-value pairs that get attached to all of a user's subsequent events.

API Docs Description

Add Account

This API allows you to attach custom account properties to users. An account ID or use of our Salesforce integration is required for this to work.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Google Sheets

Connecting to Google Sheets

Google Sheets, can also be used as a source where you can easily and quickly sync your CSV data to your CRM or Marketing Ad platforms to drive better user experiences and revenue. Google Sheets, can also be used as a source to easily and quickly sync your CSV data to do real-time financial modeling and maintain reporting consistency.

Now you can use the data in Google Sheets for more than just analytics and BI. With Google Sheets reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Google Sheets Docs

Syncing to Heap

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

With the Heap integration, your behavioral analytics dashboards show a consistent picture with the data in your data warehouse and finally mirror the data in all your other tools.

Learn how to use Census with 👉 our Heap Docs

Census connects to Google Sheets through your data source and syncs data to Heap. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Google Sheets and syncs data to Heap. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Google Sheets to Salesforce

Sync

Google Sheets to Hubspot

Sync

Google Sheets to Facebook Ads

Sync

Google Sheets to Google Ads

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Google Sheets to Mixpanel

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Google Sheets to Google Sheets

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Google Sheets to Airtable

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Google Sheets to Instagram Ads

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Google Sheets to Customer.io

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Google Sheets to Braze

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Google Sheets to Zendesk

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Google Sheets to Netsuite

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Google Sheets to Intercom

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Google Sheets to Slack

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Google Sheets to Amplitude

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Google Sheets to PostHog

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Google Sheets to Segment

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Google Sheets to Notion

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Google Sheets to ActiveCampaign

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Google Sheets to Custom Destination

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Google Sheets to Webhooks

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Google Sheets to Google Analytics

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Google Sheets to Pendo

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Google Sheets to Marketo

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Google Sheets to Postgres

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Google Sheets to FullStory

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Google Sheets to Jira

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Google Sheets to Microsoft Teams

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Google Sheets to Salesforce Marketing Cloud

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Google Sheets to Kustomer

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Google Sheets to Klaviyo

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Google Sheets to Pipedrive

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Google Sheets to Algolia

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Google Sheets to Shopify

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Google Sheets to LinkedIn Ads

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Google Sheets to TikTok

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Google Sheets to Google Search Ads 360

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Google Sheets to Appcues

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Google Sheets to Facebook Offline Conversion

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Google Sheets to Stripe

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Google Sheets to ChartMogul

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Google Sheets to Mailchimp

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Google Sheets to Google Offline Conversion

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Google Sheets to Vitally

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Google Sheets to Apollo

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Google Sheets to Help Scout

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Google Sheets to Orbit

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Google Sheets to Gainsight

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Google Sheets to S3

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Google Sheets to mParticle

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Google Sheets to Criteo

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Google Sheets to Anaplan

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Google Sheets to Asana

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Google Sheets to Autopilot

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Google Sheets to Close.io

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Google Sheets to Correlated

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Google Sheets to Totango

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Google Sheets to Calixa

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Google Sheets to Pardot

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Google Sheets to Userflow

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Google Sheets to Drift

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Google Sheets to Front

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Google Sheets to Iterable

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Google Sheets to Outreach

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Google Sheets to Planhat

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Google Sheets to SFTP

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Google Sheets to Chargebee

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Google Sheets to Freshsales

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Google Sheets to Zoho CRM

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Google Sheets to Zuora

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Google Sheets to Oracle Fusion Cloud

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Google Sheets to Sailthru

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Google Sheets to Freshdesk

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Google Sheets to Campaign Monitor

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Google Sheets to Userpilot

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Google Sheets to ChurnZero

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Google Sheets to GCS (Google Cloud Storage)

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Google Sheets to Delighted

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Google Sheets to SendGrid

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Google Sheets to Snapchat

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Google Sheets to Twitter Ads

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Google Sheets to User Interviews

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Google Sheets to Chargify

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Google Sheets to Microsoft (fka Bing) Ads

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Google Sheets to The Trade Desk

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Google Sheets to Ortto

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Google Sheets to Poplar

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Google Sheets to Microsoft Ads Offline Conversion

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Google Sheets to Google Datastore

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Google Sheets to Zapier

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Google Sheets to Courier

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Google Sheets to Great Question

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Google Sheets to Dynamics 365

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Sync

Sync

Sync

Sync

Sync

Sync

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Elasticsearch to Heap

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Microsoft SQL Server (MSSQL) to Heap

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MySQL to Heap

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Rockset to Heap

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Google Sheets to Heap

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Amazon Athena to Heap

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S3 to Heap

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Panoply to Heap

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Tableau to Heap

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Heroku Postgres to Heap

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Azure Synapse to Heap

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Microsoft Power BI to Heap

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Google Sheets to Heap

Sync Google Sheets data to Heap

Sync Google Sheets to Heap

Integration in Four Steps

Step 1: Connect Google Sheets

Step 2: Connect Heap as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Heap

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

User Activity API

Add Event Properties

Add Account

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Google Sheets

Connecting to Google Sheets

Syncing to Heap

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.