Sync Google Sheets to Twitter Ads

Target, re-engage, and reach the audiences that matter with Twitter Ads

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Google Sheets
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Twitter Ads
Twitter Ads
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Twitter Ads
Google Sheets

Integration in Four Steps

Step 1: Connect Google Sheets

Step 2: Connect Twitter Ads as a destination

You can connect to Twitter by providing credentials to Census through an intuitive interface.

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Google Sheets in Twitter Ads?

Call Conversion API

Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.

API Docs

Click Conversion API

You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.

API Docs

Conversion Action

Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.

API Docs Description

Creating User List

For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.

API Docs

Offline user data job

A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.

API Docs

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

API Docs

Audience API

The Audience API was launched as part of v4 of the Ads API and with it, brings several improvements to the legacy Audiences endpoints.

API Docs Description

Conversion API

The Twitter Audience Platform (TAP) is a network where advertisers can expand the reach of their campaigns beyond Twitter through devices served by MoPub. Conversion tracking on TAP through the API works much like Twitter conversion tracking does.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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bill
health-union
algolia
mixpanel
drizly
invision
rippling
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figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Google Sheets

Now you can use the data in Google Sheets for more than just analytics and BI. With Amazon Google Sheets you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Google Sheets docs

Syncing to Twitter Ads

Twitter Ads offers powerful targeting tools to connect with audiences all around the world. From conversation targeting to re-marketing capabilities, Twitter Ads includes 20+ product options to showcase your content and media in the best format possible.

Learn how to use Census with 👉 our Twitter Ads docs

Census connects to Google Sheets and syncs data to Twitter Ads. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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