Personalize your conversational marketing with customer data
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Personalize your conversational marketing with customer data
360º Customer Profile
Personalized Website Chat
Lead Routing
Personalize your conversational marketing with customer data
Contacts are your site visitors who interact with Drift. Contacts may provide you with their email address, or their information may have been updated in the past 90 days. Contacts belong to an account, and may have conversations, composed of messages, with your users.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.
dbt (data build tool) is a data modeling and data management tool that enables analytics engineers to transform data in their warehouses by simply writing select statements. dbt handles turning these select statements into tables and views. dbt approach to data modeling is the leading paradigm for ELT (Extract, Load, Transform). It makes it easy to transform data that has been delivered to the data warehouse via an ETL tool like Fivetran, Stitch, or Airbyte. Census has a native integration with dbt that expands the reach of your trustworthy models by putting them into the places where business teams can take action.
Drift is a conversational marketing platform that allows companies to connect with interested leads and convert them into booked meetings and develop better relationships. Drift customizes the customer experience so you can increase sales opportunities and drive traffic from inbound marketing.
"A fantastic tool that is only getting better."
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“My favorite tool in our martech stack!!”
I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.
Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.
"A fantastic tool that is only getting better."
Start using Census today by booking a demo with one of our experts.
