Personalize your conversational marketing with customer data
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Send new accounts to the right owner by automatically routing leads to account executives based on a configurable threshold and rules. With a complete 360° view, you'll always be able to respect existing book-of-business owners.
Personalize the conversations you have with every user, lead, or customer. Custom properties provide fine-grain control over when and how you engage with your audience and are the keys to custom messaging.
Contacts are your site visitors who interact with Drift. Contacts may provide you with their email address, or their information may have been updated in the past 90 days. Contacts belong to an account, and may have conversations, composed of messages, with your users.
"As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
