Sync your data warehouse to Drift

Reverse ETL for Drift

Personalize your conversational marketing with customer data
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What can you do with Drift and Census?

360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Personalize Chat
Personalize the conversations you have with every user, lead, or customer. Custom properties provide fine-grain control over when and how you engage with your audience and are the keys to custom messaging.

Custom Lead Scoring
Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead Routing

Send new accounts to the right owner by automatically routing leads to account executives based on a configurable threshold and rules. With a complete 360º view, you'll always be able to respect existing book-of-business owners.

Personalize Chat

Personalize the conversations you have with every user, lead, or customer. Custom properties provide fine-grain control over when and how you engage with your audience and are the keys to custom messaging.

Learn how to connect Drift and Census
Learn how to connect Drift and Census
Where can Census sync to in Drift?

Contact Model

Contacts are your site visitors who interact with Drift. Contacts may provide you with their email address, or their information may have been updated in the past 90 days. Contacts belong to an account, and may have conversations, composed of messages, with your users.

Need help getting started with Drift?
Connect with us and we'll help you get Drift connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing.

Max Caldwell
Senior Growth Lead @ Hover
Drift
features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.