Sync Heroku Postgres to Braze

Send more personalized emails and messages to better engage with your customers and users

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Heroku Postgres
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Heroku Postgres

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect Braze as a destination

You can connect to Braze by creating an API key in Braze and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement to select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Heroku Postgres in Braze?

Event Object

An Event Object is an object that gets passed through the API when a specific event occurs.

API Docs

Subscription Group ID

Use these endpoints to set the subscription state of a user in a subscription group. These groups will be available on the Subscription Group page.

API Docs Description

User Alias

User aliases allow referring to users by multiple other identifiers rather than only the Braze external_id.

API Docs

User Data Endpoints

The User API allows you to track information on your users by logging data about your users that comes from outside your app.

API Docs Description

User Track

Use this endpoint to record custom events, purchases, and update user profile attributes.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Amazon Heroku Postgres you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres docs

Syncing to Braze

Braze is a customer engagement platform that can help your business manage multichannel marketing. Braze uses automation, data analytics, and an intuitive user interface to give your marketing team a 360 degree view of your customer to build better relationships.

Learn how to use Census with 👉 our Braze docs

Census connects to Heroku Postgres and syncs data to Braze. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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