Sync Panoply to Klaviyo

Create more granular segments and send better behavioral emails

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Integration in Four Steps

Step 1: Connect Panoply

Connect Panoply with standard API, ODBC and JDBC credentials.

Step 2: Connect Klaviyo as a destination

You can connect to Klaviyo by creating an API key in Klaviyo and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Panoply. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Panoply in Klaviyo?

Get Profile ID

Profile identifiers are fields such as $email and $phone_number that can be used to uniquely identify a profile in your account. The following fields are all considered to be identifier fields:

API Docs Description

List and Segments

Checks if one or more emails, phone numbers, or push tokens are in a given segment. No distinction is made between a person not being in a given segment, and not being present in Klaviyo at all. Can check up to a maximum of 100 emails at a time.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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bill
health-union
algolia
mixpanel
drizly
invision
rippling
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figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Panoply

Panoply is a smart cloud data warehouse that automates the collection, modeling, and scaling of any data. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Panoply for more than just analytics and BI. With Amazon Panoply you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Panoply docs

Syncing to Klaviyo

Klaviyo's data-driven marketing platform utilizes email and SMS messaging to help businesses better engage with customers. Custom messaging helps brands to create marketing experiences and drive customer acquisition, retention and engagement.

Learn how to use Census with 👉 our Klaviyo docs

Census connects to Panoply and syncs data to Klaviyo. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

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best ROI winter 2023
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spring leader 2023
most implementable winter 2023
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Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C Analytics Engineer
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“An indispensable tool for BizOps and Go-to-market teams”

Michael T Business Operations
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“Census just works”

Eric B Director of Project Management
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“Like that infomercial rotisserie — you just set it and forget it”

Matthew C Analytics Engineer
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We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

  • Get started
  • Get a demo

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

  • Start a trial
  • Book a demo
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