data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Iterable as a destination

You can connect to Iterable by creating an API key in Iterable and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Tableau. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Tableau data source using standard API or ODBC credentials.

Step 2: Connect Iterable

You can use an OAuth log-in flow to connect Census to Iterable directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Tableau data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Tableau data in Iterable?

User APIs

Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Tableau is a leading business intelligence tool recognized for its ability to make data exploration fast and easy. Report designers can create beautiful data visualization with a variety of chart types. This makes it a great tool for sharing data with professionals at any level in an organization. It also allows non-technical users to create customized dashboards.‍ Sometimes visualization is the best way to share data but more often, data is more useful in the tools that people use every day.

Now you can use the data in Tableau for more than just analytics and BI. With Tableau reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Tableau Docs

Syncing to Iterable

Iterable is a growth marketing platform that helps your company to create personalized marketing experiences for your customers across SMS, email, mobile push, web push, in-app notifications, and social media channels.

Learn how to use Census with 👉 our Iterable Docs

Census connects to Tableau through your data source and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Tableau and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Tableau to Salesforce

Sync

Tableau to Hubspot

Sync

Tableau to Facebook Ads

Sync

Tableau to Google Ads

Sync

Tableau to Mixpanel

Sync

Tableau to Google Sheets

Sync

Tableau to Airtable

Sync

Tableau to Instagram Ads

Sync

Tableau to Customer.io

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Tableau to ActiveCampaign

Sync

Tableau to Custom Destination

Sync

Tableau to Webhooks

Sync

Tableau to Google Analytics

Sync

Sync

Sync

Sync

Sync

Sync

Tableau to Microsoft Teams

Sync

Tableau to Salesforce Marketing Cloud

Sync

Sync

Sync

Sync

Sync

Tableau to Shopify Custom Apps

Sync

Tableau to LinkedIn Ads

Sync

Tableau to TikTok Ads

Sync

Tableau to Google Search Ads 360

Sync

Tableau to Appcues

Sync

Tableau to Facebook Offline Conversion

Sync

Tableau to Stripe

Sync

Tableau to ChartMogul

Sync

Tableau to Mailchimp

Sync

Tableau to Google Offline Conversion

Sync

Tableau to Vitally

Sync

Tableau to Apollo

Sync

Tableau to Help Scout

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Tableau to Correlated

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Sync

Tableau to Freshsales

Sync

Tableau to Zoho CRM

Sync

Tableau to Zuora

Sync

Tableau to Oracle Fusion Cloud

Sync

Tableau to Sailthru

Sync

Tableau to Freshdesk

Sync

Tableau to Campaign Monitor

Sync

Tableau to Userpilot

Sync

Tableau to ChurnZero

Sync

Tableau to GCS (Google Cloud Storage)

Sync

Tableau to Delighted

Sync

Tableau to SendGrid

Sync

Tableau to Snapchat Ads

Sync

Tableau to Twitter Ads

Sync

Tableau to User Interviews

Sync

Tableau to Chargify

Sync

Tableau to Microsoft (Bing) Ads

Sync

Tableau to The Trade Desk

Sync

Tableau to Ortto

Sync

Tableau to Poplar

Sync

Tableau to Microsoft Ads Offline Conversions

Sync

Tableau to Google Datastore

Sync

Tableau to Zapier

Sync

Tableau to Courier

Sync

Tableau to Great Question

Sync

Tableau to Dynamics 365

Sync

Snowflake to Iterable

Sync

Looker to Iterable

Sync

BigQuery to Iterable

Sync

Databricks to Iterable

Sync

Redshift to Iterable

Sync

dbt to Iterable

Sync

Postgres to Iterable

Sync

Elasticsearch to Iterable

Sync

SQL Server to Iterable

Sync

MySQL to Iterable

Sync

Rockset to Iterable

Sync

Google Sheets to Iterable

Sync

Amazon Athena to Iterable

Sync

S3 to Iterable

Sync

Panoply to Iterable

Sync

Tableau to Iterable

Sync

Heroku Postgres to Iterable

Sync

Azure Synapse to Iterable

Sync

Microsoft Power BI to Iterable

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Tableau to Iterable

Sync Tableau data to Iterable

Sync Tableau to Iterable

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Iterable as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Iterable

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

User APIs

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Syncing to Iterable

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.