Sync Looker to Facebook Ads

Sync Looker data to Facebook Ads

Target, re-engage and reach the people that matter to your business with custom Facebook Audiences.
Want to do more than just look at Facebook Ads data in Looker? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Facebook Ads to create data consistency across BI and operational tools.
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Looker icon
Facebook Ads icon
Dynamic Audiences
Lookalike Audiences
Offline Conversions
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data models for sync illustration

Sync Looker to Facebook Ads

Target, re-engage and reach the people that matter to your business with custom Facebook Audiences.

Start for free
Looker icon
Facebook Ads icon
Dynamic Audiences
Lookalike Audiences
Offline Conversions
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from. Then, with standard API credentials.

Step 2: Connect Facebook Ads

You can use an OAuth log-in flow to connect Census to Facebook Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Looker. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Looker data source using standard API or ODBC credentials.

Step 2: Connect Facebook Ads

You can use an OAuth log-in flow to connect Census to Facebook Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Looker data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Looker data in Facebook Ads?

Customer File Custom Audiences

The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs,

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Looker

Connecting to Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Looker reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker Docs

Syncing to Facebook Ads

Facebook Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. Facebook Ads Audiences allows you to import email lists and retarget your ads and re-engage your audiences.

With the Facebook Ads integration, Census can sync your customer and audience data, from the most popular data warehouses and sources. This helps you save time from the time-consuming process of exporting email addresses, and reuploading them on a regular basis, in order to update them. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Facebook Ads Docs

Census connects to Looker through your data source and syncs data to Facebook Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Looker and syncs data to Facebook Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.