Census

Sync Looker to Mixpanel

Sync Looker data to Mixpanel

Sync profile attributes from your warehouse
Want to do more than just look at Mixpanel data in Looker? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Mixpanel to create data consistency across BI and operational tools.
Census logo
Looker icon
Mixpanel icon
360º Degree Customer Profiles
Custom Properties
Track Synthetic Events
Census logo
data models for sync illustration

Sync Looker to Mixpanel

Sync profile attributes from your warehouse

Start for free
Looker icon
Mixpanel icon
360º Degree Customer Profiles
Custom Properties
Track Synthetic Events
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from.

Step 2: Connect Mixpanel as a destination

You can connect to Mixpanel by creating an API key in Mixpanel and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Looker. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Looker data source using standard API or ODBC credentials.

Step 2: Connect Mixpanel

You can use an OAuth log-in flow to connect Census to Mixpanel directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Looker data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Looker data in Mixpanel?

User Profile

A Mixpanel User profile reflects the most recent information about a user. Mixpanel builds profiles by connecting information about a user to a distinct_id, which creates a location that collects current information about a user.

Lookup Tables

Lookup Tables are mutable tables that describe non-user entities like accounts, product SKUs, or geographies. These tables can be used to enrich events at query-time. In star schema terms: events are like facts and Lookup Tables are like dimensions.

Group Properties

Updates or adds properties to a group profile. The profile is created if it does not exist.

Events

Each request ingests a batch of events into Mixpanel. Mixpanel accepts up to 2000 events and 2MB uncompressed per request. Events are part of the request body.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

Clearbit logo
Canva logo

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Looker

Connecting to Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Looker reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker Docs

Syncing to Mixpanel

Mixpanel is a business analytics service that tracks cross-channel user interactions and provides tools to better engage customers. Mixpanel can help you identify and retarget potential customers to increase your acquisition, retention, and engagement.

Learn how to use Census with 👉 our Mixpanel Docs

Census connects to Looker through your data source and syncs data to Mixpanel. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Looker and syncs data to Mixpanel. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

PREV
NEXT

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.