Sync Looker to Iterable

Sync Looker data to Iterable

Enrich your user profiles with product data to create better messaging
Want to do more than just look at Iterable data in Looker? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Iterable to create data consistency across BI and operational tools.
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Looker icon
Iterable icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
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data models for sync illustration

Sync Looker to Iterable

Enrich your user profiles with product data to create better messaging

Start for free
Looker icon
Iterable icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from. Then, with standard API credentials.

Step 2: Connect Iterable

You can connect to Iterable by creating an API key in Iterable and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Looker. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Looker data source using standard API or ODBC credentials.

Step 2: Connect Iterable

You can use an OAuth log-in flow to connect Census to Iterable directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Looker data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Looker data in Iterable?

User APIs

Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Looker

Connecting to Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Looker reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker Docs

Syncing to Iterable

Iterable is a growth marketing platform that helps your company to create personalized marketing experiences for your customers across SMS, email, mobile push, web push, in-app notifications, and social media channels.

Learn how to use Census with 👉 our Iterable Docs

Census connects to Looker through your data source and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Looker and syncs data to Iterable. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.