data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Rockset

Connect Rockset with standard API and ODBC credentials.

Step 2: Connect Segment as a destination

You can connect to Segment by creating an API key in Segment and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Rockset. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Rockset data source using standard API or ODBC credentials.

Step 2: Connect Segment

You can use an OAuth log-in flow to connect Census to Segment directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Rockset data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Rockset data in Segment?

Track

The track API call is how you record any actions your users perform, along with any properties that describe the action.

API Docs Description

Personas Profile

The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Rockset

Connecting to Rockset

Rockset is a cloud-based real-time operational analytics database designed to serve data-driven applications at scale. Examples of such applications include instant personalization, IoT automation, real-time customer 360 profile views, and many gaming apps. Rockset brings together cloud-native architecture, schemaless ingestion, converged indexing of all ingested data, and full-featured SQL to enable developers to build real-time applications on data quickly and simply. In the Rockset platform, you can also build your complete customer data platform and get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and grow business revenue.

Now you can use the data in Rockset for more than just analytics and BI. With Rockset reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Rockset Docs

Syncing to Segment

Segment is a data management system with a suite of tools for marketing, product development, and engineering teams. Segment organizes and analyzes data so that your teams can collaborate to make faster decisions driven by sales metrics.

Learn how to use Census with 👉 our Segment Docs

Census connects to Rockset through your data source and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Rockset and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Rockset to Salesforce

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Rockset to Hubspot

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Rockset to Facebook Ads

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Rockset to Google Ads

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Rockset to Mixpanel

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Rockset to Google Sheets

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Rockset to Airtable

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Rockset to Instagram Ads

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Rockset to Customer.io

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Rockset to ActiveCampaign

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Rockset to Custom Destination

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Rockset to Webhooks

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Rockset to Google Analytics

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Rockset to Microsoft Teams

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Rockset to Salesforce Marketing Cloud

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Rockset to LinkedIn Ads

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Rockset to TikTok

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Rockset to Google Search Ads 360

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Rockset to Appcues

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Rockset to Facebook Offline Conversion

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Rockset to Stripe

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Rockset to ChartMogul

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Rockset to Mailchimp

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Rockset to Google Offline Conversion

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Rockset to Vitally

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Rockset to Apollo

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Rockset to Help Scout

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Rockset to Correlated

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Rockset to Freshsales

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Rockset to Zoho CRM

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Rockset to Zuora

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Rockset to Oracle Fusion Cloud

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Rockset to Sailthru

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Rockset to Freshdesk

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Rockset to Campaign Monitor

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Rockset to Userpilot

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Rockset to ChurnZero

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Rockset to GCS (Google Cloud Storage)

Sync

Rockset to Delighted

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Rockset to SendGrid

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Rockset to Snapchat

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Rockset to Twitter Ads

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Rockset to User Interviews

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Rockset to Chargify

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Rockset to Microsoft (fka Bing) Ads

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Rockset to The Trade Desk

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Rockset to Ortto

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Rockset to Poplar

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Rockset to Microsoft Ads Offline Conversion

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Rockset to Google Datastore

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Rockset to Zapier

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Rockset to Courier

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Rockset to Great Question

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Rockset to Dynamics 365

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Snowflake to Segment

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Looker to Segment

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BigQuery to Segment

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Databricks to Segment

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Redshift to Segment

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dbt to Segment

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Postgres to Segment

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Elasticsearch to Segment

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SQL Server to Segment

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MySQL to Segment

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Rockset to Segment

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Google Sheets to Segment

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Amazon Athena to Segment

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S3 to Segment

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Panoply to Segment

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Tableau to Segment

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Heroku Postgres to Segment

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Azure Synapse to Segment

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Microsoft Power BI to Segment

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Rockset to Segment

Sync Rockset data to Segment

Sync Rockset to Segment

Integration in Four Steps

Step 1: Connect Rockset

Step 2: Connect Segment as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Segment

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Track

Personas Profile

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Rockset

Connecting to Rockset

Syncing to Segment

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.