data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Microsoft SQL Server (MSSQL)

Connect SQL Server with standard API and JDBC credentials.

Step 2: Connect Segment as a destination

You can connect to Segment by creating an API key in Segment and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Microsoft SQL Server (MSSQL). Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Microsoft SQL Server (MSSQL) data source using standard API or ODBC credentials.

Step 2: Connect Segment

You can use an OAuth log-in flow to connect Census to Segment directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Microsoft SQL Server (MSSQL) data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Microsoft SQL Server (MSSQL) data in Segment?

Track

The track API call is how you record any actions your users perform, along with any properties that describe the action.

API Docs Description

Personas Profile

The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Microsoft SQL Server (MSSQL)

Connecting to Microsoft SQL Server (MSSQL)

SQL Server is a is a relational database management system developed by Microsoft. Now you can get the data you trust from the database you trust in every tool across your business. The power of applications is multiplied with Census reverse ETL.

Now you can use the data in Microsoft SQL Server (MSSQL) for more than just analytics and BI. With Microsoft SQL Server (MSSQL) reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server (MSSQL) Docs

Syncing to Segment

Segment is a data management system with a suite of tools for marketing, product development, and engineering teams. Segment organizes and analyzes data so that your teams can collaborate to make faster decisions driven by sales metrics.

Learn how to use Census with 👉 our Segment Docs

Census connects to Microsoft SQL Server (MSSQL) through your data source and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Microsoft SQL Server (MSSQL) and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

SQL Server to Salesforce

Sync

SQL Server to Hubspot

Sync

SQL Server to Facebook Ads

Sync

SQL Server to Google Ads

Sync

SQL Server to Mixpanel

Sync

SQL Server to Google Sheets

Sync

SQL Server to Airtable

Sync

Microsoft SQL Server (MSSQL) to Instagram Ads

Sync

SQL Server to Customer.io

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SQL Server to Braze

Sync

SQL Server to Zendesk

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SQL Server to Netsuite

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SQL Server to Intercom

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SQL Server to Slack

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SQL Server to Amplitude

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Microsoft SQL Server (MSSQL) to PostHog

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Microsoft SQL Server (MSSQL) to Notion

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SQL Server to ActiveCampaign

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SQL Server to Custom Destination

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SQL Server to Webhooks

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Microsoft SQL Server (MSSQL) to Google Analytics

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SQL Server to Pendo

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SQL Server to Marketo

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Microsoft SQL Server (MSSQL) to Postgres

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Microsoft SQL Server (MSSQL) to FullStory

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Microsoft SQL Server (MSSQL) to Jira

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Microsoft SQL Server (MSSQL) to Microsoft Teams

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SQL Server to Salesforce Marketing Cloud

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Microsoft SQL Server (MSSQL) to Kustomer

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SQL Server to Klaviyo

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SQL Server to Pipedrive

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Microsoft SQL Server (MSSQL) to Algolia

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SQL Server to Shopify

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SQL Server to LinkedIn Ads

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SQL Server to TikTok

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Microsoft SQL Server (MSSQL) to Google Search Ads 360

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Microsoft SQL Server (MSSQL) to Appcues

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SQL Server to Facebook Offline Conversion

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SQL Server to Stripe

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Microsoft SQL Server (MSSQL) to ChartMogul

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SQL Server to Mailchimp

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SQL Server to Google Offline Conversion

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SQL Server to Vitally

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Microsoft SQL Server (MSSQL) to Apollo

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Microsoft SQL Server (MSSQL) to Help Scout

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Microsoft SQL Server (MSSQL) to Orbit

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SQL Server to Gainsight

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SQL Server to S3

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Microsoft SQL Server (MSSQL) to mParticle

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Microsoft SQL Server (MSSQL) to Criteo

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SQL Server to Anaplan

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Microsoft SQL Server (MSSQL) to Asana

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Microsoft SQL Server (MSSQL) to Autopilot

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SQL Server to Close.io

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Microsoft SQL Server (MSSQL) to Correlated

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Microsoft SQL Server (MSSQL) to Totango

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SQL Server to Calixa

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SQL Server to Pardot

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Microsoft SQL Server (MSSQL) to Heap

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Microsoft SQL Server (MSSQL) to Userflow

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SQL Server to Drift

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SQL Server to Front

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SQL Server to Iterable

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SQL Server to Outreach

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Microsoft SQL Server (MSSQL) to Planhat

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SQL Server to SFTP

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Microsoft SQL Server (MSSQL) to Chargebee

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Microsoft SQL Server (MSSQL) to Freshsales

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Microsoft SQL Server (MSSQL) to Zoho CRM

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Microsoft SQL Server (MSSQL) to Zuora

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Microsoft SQL Server (MSSQL) to Oracle Fusion Cloud

Sync

SQL Server to Sailthru

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SQL Server to Freshdesk

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Microsoft SQL Server (MSSQL) to Campaign Monitor

Sync

Microsoft SQL Server (MSSQL) to Userpilot

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Microsoft SQL Server (MSSQL) to ChurnZero

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SQL Server to GCS (Google Cloud Storage)

Sync

Microsoft SQL Server (MSSQL) to Delighted

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Microsoft SQL Server (MSSQL) to SendGrid

Sync

SQL Server to Snapchat

Sync

Microsoft SQL Server (MSSQL) to Twitter Ads

Sync

Microsoft SQL Server (MSSQL) to User Interviews

Sync

SQL Server to Chargify

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SQL Server to Microsoft (fka Bing) Ads

Sync

Microsoft SQL Server (MSSQL) to The Trade Desk

Sync

Microsoft SQL Server (MSSQL) to Ortto

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Microsoft SQL Server (MSSQL) to Poplar

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Microsoft SQL Server (MSSQL) to Microsoft Ads Offline Conversion

Sync

Microsoft SQL Server (MSSQL) to Google Datastore

Sync

Microsoft SQL Server (MSSQL) to Zapier

Sync

Microsoft SQL Server (MSSQL) to Courier

Sync

Microsoft SQL Server (MSSQL) to Great Question

Sync

Microsoft SQL Server (MSSQL) to Dynamics 365

Sync

Snowflake to Segment

Sync

Looker to Segment

Sync

BigQuery to Segment

Sync

Databricks to Segment

Sync

Redshift to Segment

Sync

dbt to Segment

Sync

Postgres to Segment

Sync

Elasticsearch to Segment

Sync

SQL Server to Segment

Sync

MySQL to Segment

Sync

Rockset to Segment

Sync

Google Sheets to Segment

Sync

Amazon Athena to Segment

Sync

S3 to Segment

Sync

Panoply to Segment

Sync

Tableau to Segment

Sync

Heroku Postgres to Segment

Sync

Azure Synapse to Segment

Sync

Microsoft Power BI to Segment

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Microsoft SQL Server (MSSQL) to Segment

Sync Microsoft SQL Server (MSSQL) data to Segment

Sync Microsoft SQL Server (MSSQL) to Segment

Integration in Four Steps

Step 1: Connect Microsoft SQL Server (MSSQL)

Step 2: Connect Segment as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Segment

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Track

Personas Profile

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Microsoft SQL Server (MSSQL)

Connecting to Microsoft SQL Server (MSSQL)

Syncing to Segment

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.