Sync Microsoft Power BI to Segment

Sync Microsoft Power BI data to Segment

Connect your data warehouse to Segment’s integration library
Want to do more than just look at Segment data in Microsoft Power BI? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Segment to create data consistency across BI and operational tools.
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Microsoft Power BI data integration logo
Segment icon
Enrich user data
Build segments in SQL
Leverage Segment's integration library
Census logo
data models for sync illustration

Sync Microsoft Power BI to Segment

Connect your data warehouse to Segment’s integration library

Start for free
Microsoft Power BI data integration logo
Segment icon
Enrich user data
Build segments in SQL
Leverage Segment's integration library
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Microsoft Power BI

Step 2: Connect Segment

You can connect to Segment by creating an API key in Segment and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Microsoft Power BI. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Microsoft Power BI data source using standard API or ODBC credentials.

Step 2: Connect Segment

You can use an OAuth log-in flow to connect Census to Segment directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Microsoft Power BI data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Microsoft Power BI data in Segment?

Track

The track API call is how you record any actions your users perform, along with any properties that describe the action.

Personas Profile

The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Microsoft Power BI

Connecting to Microsoft Power BI

Power BI is a cloud-based business intelligence (BI) tool for creating reports and dashboards. The platform allows dashboard designers to enable self-service analytics for business users to monitor and analyze any business process. Typical use cases for Power BI include sales reporting, marketing analysis, customer support response analysis, and executive dashboards. In many cases, data is best visualized in a dashboard but often, data is more useful in the tools that business users use every day.

Now you can use the data in Microsoft Power BI for more than just analytics and BI. With Microsoft Power BI reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft Power BI Docs

Syncing to Segment

Segment is a data management system with a suite of tools for marketing, product development, and engineering teams. Segment organizes and analyzes data so that your teams can collaborate to make faster decisions driven by sales metrics.

Learn how to use Census with 👉 our Segment Docs

Census connects to Microsoft Power BI through your data source and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Microsoft Power BI and syncs data to Segment. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.