Sync Amazon Athena to ActiveCampaign

Sync Amazon Athena data to ActiveCampaign

Sync product data to send personalized campaigns
Want to do more than just look at ActiveCampaign data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like ActiveCampaign to create data consistency across BI and operational tools.
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ActiveCampaign icon
360° Customer Profile
Personalized Campaigns
Dynamic Audiences
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Sync Amazon Athena to ActiveCampaign

Sync product data to send personalized campaigns

Start for free
Athena icon
ActiveCampaign icon
360° Customer Profile
Personalized Campaigns
Dynamic Audiences
Let us show you how
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Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect ActiveCampaign

You can connect to ActiveCampaign by creating an API key in ActiveCampaign and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect ActiveCampaign

You can use an OAuth log-in flow to connect Census to ActiveCampaign directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Amazon Athena data in ActiveCampaign?

Account

The Accounts feature lets you capture details about the businesses you work with at an account level and keep it all in one place.

List

A list is a group of contacts who have opted in to receiving communications from you. Lists are also the primary way to broadly group contacts based on interest or message type (newsletter, announcements, alerts).

Contact

A contact is a unique email address. You can create a contact with only an email address (no other information is needed). You cannot create a contact without an email address.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to ActiveCampaign

ActiveCampaign is a customer experience automation platform that helps businesses better connect and engage customers with personalized email marketing, social media, sales, website messaging, and CRM tools.

With the ActiveCampaign integration, Census can sync your data, from the most popular data warehouses and sources. An example of this integration use case could be using your product data to build granular segments, send personalized emails and more.

Learn how to use Census with 👉 our ActiveCampaign Docs

Census connects to Amazon Athena through your data source and syncs data to ActiveCampaign. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to ActiveCampaign. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.