Sync Amazon Athena to Salesforce

Sync Amazon Athena data to Salesforce

Connect to Salesforce (and your Sandboxes) and bring all your customer data from your data warehouse into the hands of your sales & success teams. With Census, the data isn't just imported once, it's kept in sync forever. No engineering favors or messing with CSV files - required.
Want to do more than just look at Salesforce data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Salesforce to create data consistency across BI and operational tools.
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Athena icon
Salesforce logo
Lead & Account Scoring
Personalized Campaigns
360 Customer Profiles
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data models for sync illustration

Sync Amazon Athena to Salesforce

Connect to Salesforce (and your Sandboxes) and bring all your customer data from your data warehouse into the hands of your sales & success teams. With Census, the data isn't just imported once, it's kept in sync forever. No engineering favors or messing with CSV files - required.

Start for free
Athena icon
Salesforce logo
Lead & Account Scoring
Personalized Campaigns
360 Customer Profiles
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect Salesforce

Use an OAuth log-in flow to connect Census to Salesforce directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect Salesforce

You can use an OAuth log-in flow to connect Census to Salesforce directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Amazon Athena data in Salesforce?

Domain

Read-only object that represents a custom Web address assigned to a site in your organization. This read-only object is used to object to query the domains that are associated with each website in your organization.

Asset

Represents an item of commercial value, such as a product sold by the company or a competitor that a customer has purchased and installed. This object is used to track assets previously sold into customer accounts. With asset tracking, a client application can quickly determine which products were previously sold or are currently installed at a specific account.

User

Represents a user in the organization. This object is used to query information about users and also helps to provide and modify the information concerning the users.

Contact

Represents a contact, which is an individual associated with an account. This object is used to manage individuals who are associated with an Account in the organization.

Case

Represents a case, which is a customer issue or problem. Use the case object to manage cases for your organization.

Account History

Represents the history of changes to the values in the fields of an account. Use this object to identify changes to an account.

Account

Represents an individual account, which is an organization or person involved in the business like customers, competitors, partners, etc. Use this object to manage accounts in your organization.

Salesforce Object

We support every object in Salesforce including custom objects. Contact us to learn more!

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to Salesforce

Salesforce is a leading cloud-based customer relationship management (CRM) application. Salesforce allows you to connect with your customers and unlock business opportunities throughout the entire sales cycle, from the moment a lead expresses interest to the renewal stage and beyond. This CRM offers all of the features you need to improve engagement and better connect with your customers, partners, and potential customers. There are several ways to build these important relationships, such as viewing your leads, opportunities, accounts, any associated revenues, more.

With the Salesforce integration, Census can sync your data, including custom objects, from most popular data warehouses and sources, to where you need it most. Some example use cases could be lead scoring, understanding your product-qualified leads, and getting the complete comprehensive customer view.

Learn how to use Census with 👉 our Salesforce Docs

Census connects to Amazon Athena through your data source and syncs data to Salesforce. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to Salesforce. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.