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Connect your warehouse to all your apps with Reverse ETL — today.
Read more →
For Marketing Teams
Build audiences with the most complete Customer 360
Read more →
By Industry
Product-Led Growth
Get product analytics into the hands of every team to drive conversions
Direct-to-Consumer
Create unique brand journeys by activating first-party customer data
Marketplaces
Provide frictionless experiences for both providers and consumers
Other Teams
Sales
Prioritize high value conversations with a Customer 360 view in your CRM
Success
Proactively prevent churn with customer health scores and alerts
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Sync Amazon Athena to TikTok Ads

Sync Amazon Athena data to TikTok Ads

Target, re-engage, and reach the audiences that matter with TikTok ads
Want to do more than just look at TikTok Ads data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like TikTok Ads to create data consistency across BI and operational tools.
Get a demoTry for free
Census logo
Athena icon
tiktok icon
Dynamic Audiences
Lookalike Audiences
Personalized Campaigns
Census logo
data models for sync illustration

Sync Amazon Athena to TikTok Ads

Target, re-engage, and reach the audiences that matter with TikTok ads

Book A DemoStart your free trial
Start for free
Athena icon
tiktok icon
Dynamic Audiences
Lookalike Audiences
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect TikTok Ads as a destination

You can use an OAuth log-in flow to connect Census to TikTok directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect TikTok Ads

You can use an OAuth log-in flow to connect Census to TikTok Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo
Where can you sync your Amazon Athena data in TikTok Ads?

Customer Filing API

Customer File API is a file-based API that can be used to build your target custom audience from uploaded data, while Segment API is a streaming API used to build target custom audience for multiple advertisers simultaneously.

Audience

Audience is an ad targeting option. It defines and groups specific type of users so they can be targeted or excluded when setting up your ad.You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to TikTok Ads

TikTok advertising is a service that offers pay-per-click advertising to over 1 billion active users. With Tik Tok Ads, you can promote your content to content-hungry audiences which will help drive your business' success in reaching new audiences, re-engaging, and retargeting your customers.

With the TikTok Ads integration, Census can sync your data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our TikTok Ads Docs

Census connects to Amazon Athena through your data source and syncs data to TikTok Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to TikTok Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.
Start for freeGet a demo

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

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