Sync Microsoft SQL Server (MSSQL) to TikTok Ads

Sync Microsoft SQL Server (MSSQL) data to TikTok Ads

Target, re-engage, and reach the audiences that matter with TikTok ads
Want to do more than just look at TikTok Ads data in Microsoft SQL Server (MSSQL)? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like TikTok Ads to create data consistency across BI and operational tools.
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SQL Server icon
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Dynamic Audiences
Lookalike Audiences
Personalized Campaigns
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data models for sync illustration

Sync Microsoft SQL Server (MSSQL) to TikTok Ads

Target, re-engage, and reach the audiences that matter with TikTok ads

Start for free
SQL Server icon
tiktok icon
Dynamic Audiences
Lookalike Audiences
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Microsoft SQL Server (MSSQL)

Connect SQL Server with standard API and JDBC credentials.

Step 2: Connect TikTok Ads as a destination

You can use an OAuth log-in flow to connect Census to TikTok directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Microsoft SQL Server (MSSQL). Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Microsoft SQL Server (MSSQL) data source using standard API or ODBC credentials.

Step 2: Connect TikTok Ads

You can use an OAuth log-in flow to connect Census to TikTok Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Microsoft SQL Server (MSSQL) data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Microsoft SQL Server (MSSQL) data in TikTok Ads?
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Microsoft SQL Server (MSSQL)

Connecting to Microsoft SQL Server (MSSQL)

SQL Server is a is a relational database management system developed by Microsoft. Now you can get the data you trust from the database you trust in every tool across your business. The power of applications is multiplied with Census reverse ETL.

Now you can use the data in Microsoft SQL Server (MSSQL) for more than just analytics and BI. With Microsoft SQL Server (MSSQL) reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server (MSSQL) Docs

Syncing to TikTok Ads

TikTok advertising is a service that offers pay-per-click advertising to over 1 billion active users. With Tik Tok Ads, you can promote your content to content-hungry audiences which will help drive your business' success in reaching new audiences, re-engaging, and retargeting your customers.

With the TikTok Ads integration, Census can sync your data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our TikTok Ads Docs

Census connects to Microsoft SQL Server (MSSQL) through your data source and syncs data to TikTok Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Microsoft SQL Server (MSSQL) and syncs data to TikTok Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations
We make it easy to switch to Census.
Your Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.