Sync SQL Server to Marketo

Sync your contacts with more customer data to improve campaign performance.

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Microsoft SQL Server
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Marketo
Marketo
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Marketo
Microsoft SQL Server

Integration in Four Steps

Step 1: Connect Microsoft SQL Server

Connect SQL Server with standard API and ODBC credentials.

Step 2: Connect Marketo as a destination

You can connect to Adobe Marketo Engage by creating an API key and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL statement. Select the records you want to sync from SQL Server. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Microsoft SQL Server in Marketo?

Lead API

The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.

API Docs Description

Named Accounts

Marketo offers a set of APIs for performing CRUD operations on named accounts for use with Marketo ABM. These APIs follow the standard interface pattern for lead database APIs, providing Describe, Create/Update, Delete, and Query options.

API Docs

Smart List API

Marketo offers a set of REST APIs for performing operations on smart lists. These APIs follow the standard interface pattern for asset APIs providing Query, Delete, and Clone options. These APIs are supported for user-created Smart Lists only.

API Docs

Static Lists

Marketo offers a set of REST APIs for performing CRUD operations on static lists. These APIs follow the standard interface pattern for asset APIs providing Query, Create, Update, and Delete options. The list membership endpoints provide ability to add, remove, and query static list members. In addition, you can query static list membership.

API Docs
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Helping business & data teams collaborate at

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Microsoft SQL Server

Microsoft SQL Server is a relational database management system (RDBMS) that supports a wide variety of transaction processing, business intelligence (BI) and data analytics applications.

Now you can use the data in Microsoft SQL Server for more than just analytics and BI. With Amazon Microsoft SQL Server you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server docs

Syncing to Marketo

Adobe Marketo Engage is a marketing automation software company that leverages behavioral data and built-in intelligence to help your team better engage with customers. Adobe Marketo Engage allows enables your team to build automated campaigns to help convert great experiences to sales.

Learn how to use Census with 👉 our Marketo docs

Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, customers, and apps.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.