Satya Gadepalli

The future of marketing is first-party. Here's why you should embrace it.

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To level up your marketing campaigns, you have to target more than just the contacts you’re collecting in your CRM.you’re leaving all your golden growth opportunities on the table.

By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.