Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Product News
Live API inspector: Full visibility for sync errors | Census
Katy Yuan
24 February 2022
Track and fix sync errors in real-time with row-level visibility into API calls to your destinations.
Best Practices
What is Operational Analytics? Here's a breakdown. | Census
Sylvain Giuliani
23 February 2022
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Interviews
Meet data community advocates: Parker Rogers | Census
Parker Rogers
21 February 2022
Learn about some of the folks who engage most in The OA Club. Today's highlight: Parker Rogers.
Product News
Announcing The Operational Analytics Club | Census
Allie Beazell
17 February 2022
Need some support in your data career? Want to sharpen your skill set? Come join your friends in The Operational Analytics Club today.
Product News
Census Segments: Build audiences without SQL
Katy Yuan
15 February 2022
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
Product News
$60m to make operational analytics a reality | Census
Boris Jabes
9 February 2022
We're excited to announce our Series B to help every data team power business-critical workflows.
Best Practices
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
Parker Rogers
27 January 2022
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
Product News
What's new in Census: January product release updates
Katy Yuan
26 January 2022
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
Best Practices
What is Reverse ETL? Here's everything you need to know in 2024
Sylvain Giuliani
14 January 2022
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
Tutorials
How to Integrate Data from Snowflake to Segment (4 Methods) | Census
Parker Rogers
12 January 2022
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.