Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Live API inspector: Full visibility for sync errors | Census

24 February 2022
Track and fix sync errors in real-time with row-level visibility into API calls to your destinations.
What is Operational Analytics? Here's a breakdown. | Census

23 February 2022
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Meet data community advocates: Parker Rogers | Census

21 February 2022
Learn about some of the folks who engage most in The OA Club. Today's highlight: Parker Rogers.
Announcing The Operational Analytics Club | Census

17 February 2022
Need some support in your data career? Want to sharpen your skill set? Come join your friends in The Operational Analytics Club today.
Census Segments: Build audiences without SQL

15 February 2022
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
$60m to make operational analytics a reality | Census

9 February 2022
We're excited to announce our Series B to help every data team power business-critical workflows.
Data as a Product: How to Turn Your Data into a Valuable Asset | Census

27 January 2022
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What's new in Census: January product release updates

26 January 2022
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
What is Reverse ETL? Here's everything you need to know in 2024

14 January 2022
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
How to Integrate Data from Snowflake to Segment (4 Methods) | Census

12 January 2022
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.