Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Best Practices
Persuasive data: Don't focus on the right answer | Census
Allie Beazell
22 April 2022
Being right isn't the only thing that matters. Boris Jabes and Benn Stancil define what's actually most important in the data world: confidence.
Best Practices
Decisions: it's time data teams got a seat at the revenue table
Allie Beazell
18 April 2022
Traditional data teams make dashboards that influence decisions, but it's time to challenge that typical structure to make room for innovation.
Tutorials
Sync your data from Snowflake to NetSuite | Census
Parker Rogers
15 April 2022
Need to sync data from Snowflake to NetSuite? Here's the trick to getting your data from one destination to another, manually and automatically.
Product News
Census + Google Analytics: Sync data to custom dimensions for revenue attribution
Katy Yuan
14 April 2022
Integrating metrics across marketing tools is hard, but it doesn't have to be. With Census + Google Analytics, you can evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster with ads.
Tutorials
Snowsight Tutorial: Go for a spin with Citi Bike | Census
Trevor Fox
13 April 2022
New to Snowflake or just using the classic web console? Create a worksheet, run queries, analyze the results + more using Snowsight!
Product News
Census + Postgres: Enrich data with warehouse insights
Katy Yuan
12 April 2022
With Postgres as a destination, you can enrich your application data by syncing modeled data + insights from the warehouse back into app databases.
Tutorials
How to Conduct Time Series Forecasting with SQL (with Example)
Terence Shin
11 April 2022
Harness the power of SQL for time series forecasting. Learn how to predict future trends and make data-driven decisions with this step-by-step guide.
Best Practices
The importance of community in a great data career | Census
Allie Beazell
8 April 2022
Community is key to a successful data career. Find out why from Jessica Cherny, co-founder of Data Angels and senior data analyst at Ironclad.
Product News
Census + Looker: Sync Looker business logic to all your tools
Katy Yuan
7 April 2022
Take business logic out of dashboards and sync directly into downstream tools to drive action with Looker Looks as models in Census! Build once, reuse everywhere.
Best Practices
Data-driven isn't enough. You need the right data. | Census
Allie Beazell
6 April 2022
Data-driven operations is a hot topic, but it isn't enough. You need to use data you can trust and that aligns with your goals.