Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Persuasive data: Don't focus on the right answer | Census

22 April 2022
Being right isn't the only thing that matters. Boris Jabes and Benn Stancil define what's actually most important in the data world: confidence.
Decisions: it's time data teams got a seat at the revenue table

18 April 2022
Traditional data teams make dashboards that influence decisions, but it's time to challenge that typical structure to make room for innovation.
Sync your data from Snowflake to NetSuite | Census

15 April 2022
Need to sync data from Snowflake to NetSuite? Here's the trick to getting your data from one destination to another, manually and automatically.
Census + Google Analytics: Sync data to custom dimensions for revenue attribution

14 April 2022
Integrating metrics across marketing tools is hard, but it doesn't have to be. With Census + Google Analytics, you can evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster with ads.
Snowsight Tutorial: Go for a spin with Citi Bike | Census

13 April 2022
New to Snowflake or just using the classic web console? Create a worksheet, run queries, analyze the results + more using Snowsight!
Census + Postgres: Enrich data with warehouse insights

12 April 2022
With Postgres as a destination, you can enrich your application data by syncing modeled data + insights from the warehouse back into app databases.
How to Conduct Time Series Forecasting with SQL (with Example)

11 April 2022
Harness the power of SQL for time series forecasting. Learn how to predict future trends and make data-driven decisions with this step-by-step guide.
The importance of community in a great data career | Census

8 April 2022
Community is key to a successful data career. Find out why from Jessica Cherny, co-founder of Data Angels and senior data analyst at Ironclad.
Census + Looker: Sync Looker business logic to all your tools

7 April 2022
Take business logic out of dashboards and sync directly into downstream tools to drive action with Looker Looks as models in Census! Build once, reuse everywhere.
Data-driven isn't enough. You need the right data. | Census

6 April 2022
Data-driven operations is a hot topic, but it isn't enough. You need to use data you can trust and that aligns with your goals.