Featured Posts
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
30 August 2024
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
29 August 2024
Announcing GPT Columns: Clean, Categorize and Enrich in Seconds
Write AI-powered columns to your warehouse without code
21 August 2024
Posts about : Best Practices (3)
What is Data Activation? | Census
16 June 2023
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
CDPs vs. data lakes: Decoding your data infrastructure | Census
15 June 2023
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
12 June 2023
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
What is a Customer 360? | Census
7 June 2023
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
7 June 2023
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
CDP vs data warehouse: There's no debate; warehouses win | Census
5 June 2023
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Segment vs Snowplow: From broken promise to robust solution | Census
10 May 2023
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
The most complete CDP on Snowflake | Census
8 May 2023
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Individual Contributor vs Manager: Which is the Right Path for You?
26 April 2023
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
Why good data activation needs good data modeling | Census
13 April 2023
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.