ON-DEMAND-WEBINAR

How Canva uses Snowflake as a CDP for Audience Segmentation

45 mins

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Canva built a Composable CDP to achieve better audience segmentation and marketing personalization to their 125 million monthly users. Watch now to learn more about warehouse-native data activation with Snowflake, Census, Fivetran, and dbt.

CDPs are yet another copy of data

CDPs force you to create a new “source of truth” for customer data. With Census, marketers can activate audiences from the place their customer data already lives - the data cloud.

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Why Census?

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Activate your source of truth

CDPs are yet another silo of customer data. With Census, marketing teams have access to all available trusted customer data in the cloud.

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Faster time to value

CDPs take months to evaluate, implement and adopt. With Census, you can skip the implementation phase and activate your existing data immediately. 

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Ensure data governance & quality

CDPs create yet another copy of the data. Census is built on top of your existing data cloud so you can reuse all your governance investments.

Don’t buy a CDP.

(Until you've met with a data expert at Census)

Census is a data activation platform that enables marketing teams to manage audiences directly on top of the data lakehouse. Turn your existing data platform into a composable Customer Data Platform (CDP) with Census.

Trusted by data & marketing teams at

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Ryan Luis Sr., Manager RevOps

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."

Ryan Luis Sr. Manager RevOps • Webflow

From your warehouse to your favorite apps. Without code or engineers.

Activate your data cloud today. Book a demo with a data expert.

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