Introducing the Universal Data Platform, a collaborative workspace to transform, govern, and activate data. Learn More

The Universal Data Platform

Your Mission Control for Data

Define trusted data on top of your data warehouse and sync it to every business team, customer, and SaaS application with Reverse ETL.

Helping business & data teams collaborate at

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Better data. Together.

The Universal Data Platform is a collaborative workspace for 
business and data teams to build trusted, actionable data.

Learn about the Universal Data Platform →

Census UDP features

Census provides an entire spectrum of tools to help everyone transform, govern, and activate standardized datasets anytime, anywhere.

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Built for data teams

Easily sync fresh modeled data to any business tool. Spend less time writing custom code and maintaining pipelines.
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The fastest and most reliable Reverse ETL connectors, capable of real-time speed

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Native integrations with Git, dbt, Looker, and Sigma

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Built-in observability and access controls

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Loved by marketing teams

Discover data, build audiences, and automate workflows on top of your cloud data warehouse. No code or CSVs needed.
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Visual segment builder to create complex marketing audiences and keep them fresh

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User-friendly sync setup for every business tool

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No-code omnichannel campaigns and dynamic exclusion lists

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Integrated into your app

Ship faster and delight your customers by embedding pre-built data integrations into your product or service.
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Simple and secure authorization flow to manage user credentials with end-to-end encryption

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Multiple deployment models to save engineering time and accelerate product development

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Prebuilt pipelines to ingest your customers’ data into your app or export data to your customers’ tools

We bridge the gap between data & business teams

Other tools create data silos. By using Census on top of your existing source of truth, every team gets the data they need at their fingertips.

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Why leading enterprises use Census to turn data into action

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“Snowflake and Census enable us to integrate our data from multiple different sources into one source of truth, so that we can activate all our data. Census helps us create audiences and segments and even push machine learning outputs into Braze, or ad platforms such as Facebook and Google Ads.”

Matthew Castino

Marketing Measurement Lead

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“Census is a big part of how we drive net new business and greatly reduce costs using data. We finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.”

Marc Stone

VP of Data and Growth

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Kyle Parrish

“Arming a sales person with usage stats and key personas led to 10x better discovery calls. The system we've built with Census brings the data right to their fingertips so they can focus and spend more time with customers.”

Kyle Parrish

VP of Sales

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“Census tells me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With transparency into our data pipelines, it's much easier to go and troubleshoot that data.”

Saurabh Kapadia

Lead Systems Manager

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Connect to all your revenue-driving tools

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Census is the #1 Data Activation and Reverse ETL platform

G2
The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

Secure by design.

We never store your data. We're committed to end-to-end security and observability to keep you and your data safe.

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Health Insurance Portability and Accountability Act

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General Data Protection Regulation

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Data Privacy Framework

From your warehouse to all your teams, apps, and customers.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.

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