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Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.

We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.

Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.

Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.

The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.

CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.

Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.

Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.

And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.

What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.

Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.

In part 3.1 of our series on evaluating reverse ETL vendors, we dive into four key considerations to keep in mind while you shop: Data connector quality, sync robustness, observability, and security & regulatory compliance.

Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.