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Best Practices
Census Experts
Data-driven Leaders
Why your CDP will fail you for event collection
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Roslyn Coutinho
Roslyn Coutinho and
Feb 08, 2023
Best Practices
Census Experts
Data-driven Leaders
Why your CDP will fail you for event collection
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Roslyn Coutinho
Feb 08, 2023
Product News
Census Experts
Data for Everyone
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Sharrifah Lorenz and
Jan 18, 2023
Product News
Census Experts
Data for Everyone
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Jan 18, 2023
Events
Community Experts
Data for Everyone
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
Zachary Pollatsek
Zachary Pollatsek and
Jan 12, 2023
Events
Community Experts
Data for Everyone
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
Zachary Pollatsek
Jan 12, 2023
Interviews
Census Experts
Data for Everyone
How Screencastify syncs data with ActiveCampaign to better personalize emails
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
Roslyn Coutinho
Roslyn Coutinho and
Jan 05, 2023
Interviews
Census Experts
Data for Everyone
How Screencastify syncs data with ActiveCampaign to better personalize emails
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
Roslyn Coutinho
Jan 05, 2023
Events
Community Experts
Data
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
Zachary Pollatsek
Zachary Pollatsek and
Dec 22, 2022
Events
Community Experts
Data
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
Zachary Pollatsek
Dec 22, 2022
Best Practices
Census Experts
Data
Data Teams: Embrace the data warehouse. Turn it into a Composable CDP.
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Sylvain Giuliani
Sylvain Giuliani and
Dec 21, 2022
Best Practices
Census Experts
Data
Data Teams: Embrace the data warehouse. Turn it into a Composable CDP.
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Sylvain Giuliani
Dec 21, 2022
Best Practices
Community Experts
Data for Everyone
How to use data to drive better customer experiences
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Jesse Short
Jesse Short and
Dec 21, 2022
Best Practices
Community Experts
Data for Everyone
How to use data to drive better customer experiences
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Jesse Short
Dec 21, 2022
Best Practices
Census Experts
Data for Everyone
OA Digest Year in Review: How our favorite community content stacked up in 2022
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
Parker Rogers
Parker Rogers and
Dec 20, 2022
Best Practices
Census Experts
Data for Everyone
OA Digest Year in Review: How our favorite community content stacked up in 2022
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
Parker Rogers
Dec 20, 2022
Events
Census Experts
Data for Everyone
Let’s talk about 2022 data conferences
And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.
Donny Flynn
Donny Flynn and Parker Rogers
Dec 20, 2022
Events
Census Experts
Data for Everyone
Let’s talk about 2022 data conferences
And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.
Donny Flynn
Dec 20, 2022
Best Practices
Census Experts
Data for Everyone
How to supercharge revenue with powerful customer profiles
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
Nicole Mitich
Nicole Mitich and
Dec 16, 2022
Best Practices
Census Experts
Data for Everyone
How to supercharge revenue with powerful customer profiles
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
Nicole Mitich
Dec 16, 2022
Interviews
Census Experts
Data for Everyone
How Michael Tappel at Clockwise drives product-led growth by syncing data to HubSpot
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
Roslyn Coutinho
Roslyn Coutinho and
Dec 15, 2022
Interviews
Census Experts
Data for Everyone
How Michael Tappel at Clockwise drives product-led growth by syncing data to HubSpot
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
Roslyn Coutinho
Dec 15, 2022
Best Practices
Census Experts
Data for Everyone
[Part 3.1] 4 key considerations for evaluating the best reverse ETL tool
In part 3.1 of our series on evaluating reverse ETL vendors, we dive into four key considerations to keep in mind while you shop: Data connector quality, sync robustness, observability, and security & regulatory compliance.
Allie Beazell
Allie Beazell and
Dec 14, 2022
Best Practices
Census Experts
Data for Everyone
[Part 3.1] 4 key considerations for evaluating the best reverse ETL tool
In part 3.1 of our series on evaluating reverse ETL vendors, we dive into four key considerations to keep in mind while you shop: Data connector quality, sync robustness, observability, and security & regulatory compliance.
Allie Beazell
Dec 14, 2022
Interviews
Census Experts
Data-driven Leaders
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.
Katy Yuan
Katy Yuan and
Dec 13, 2022
Interviews
Census Experts
Data-driven Leaders
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.
Katy Yuan
Dec 13, 2022
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