Katy is a Product Marketing Manager at Census who loves baking and PC gaming. She enjoys working on startups, SaaS technology, and modern data platforms.
Are you ready for the Summer of Data? 😎 Grab your sunglasses because this summer we’re going all out to help you stand out like a flamingo 🦩 in your data career with events, community, and some sweet summer swag. Read on!
We announced an entire set of ✨ warehouse-centric observability ✨ capabilities that ensure data quality for reverse ETL, so data teams can sync data into downstream business tools with confidence (and without all the bug smashing). 🐛
Census admins can easily assign user roles to secure access to sensitive data and empower better collaboration between data & ops. Empower end users to self-serve with Census, without worrying that they’ll sync the wrong data, break data models, or change business logic.
See the changelog for improvements to Braze, HubSpot, Klaviyo, Salesforce Marketing Cloud, Shopify, and more!
🦩 Join us for the Summer of Data
Community, events, and swag – what more can you ask for?! Plus the new weekly Stand Out Data Show featuring our Data Community Advocate Parker Rogers interviewing data practitioners like Felipe Hoffa and Julie Beynon.
💡 OA in Action: How Crossbeam uses partner data to personalize sales conversations and drive product-led growth
Matt Nicosia, Director of Growth at Crossbeam, shared with us how he uses operational analytics to help his sales team have more personalized conversations. They also use partner data to recommend integrations to existing customers, automating product adoption and upsells. That’s just a couple of the ways Crossbeam is driving growth with reverse ETL.
Learn how to handle the essential complexities of predicting customer churn for your unique business and how tools like Continual and Census make it easy to generate and deploy predictions into customer engagement systems.
See how payments platform Spreedly operationalizes warehouse data for marketing personalization and Product-Led Growth with Looker + Census, and learn how to calculate Return on Analytics (ROA) and measure the data team's impact on the business.